Global Challenges in Responsible Business (eBook, ePUB)

Redaktion: Smith, N. Craig

• Format: ePub

Produktbeschreibung

Corporate responsibility has gone global. It has secured the attention of business leaders, governments and NGOs to an unprecedented extent. Increasingly, it is argued that business must play a constructive role in addressing massive global challenges. Business is not responsible for causing most of the problems associated with, for example, extreme poverty and hunger, child mortality and HIV/AIDS. However, it is often claimed that business has a responsibility to help ameliorate many of these problems and, indeed, it may be the only institution capable of effectively addressing some of them. Global Challenges in Responsible Business addresses the implications for business of corporate responsibility in the context of globalization and the social and environmental problems we face today. Featuring research from Europe, North America, Asia and Africa, it focuses on three major themes: embedding corporate responsibility, corporate responsibility and marketing, and corporate responsibility in developing countries.

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Produktdetails

• Verlag: Cambridge University Press
• Erscheinungstermin: 29. Juli 2010
• Englisch
• ISBN-13: 9780511852343
• Artikelnr.: 37837670

Inhaltsangabe

List of figures; List of tables; List of contributors; Foreword;
Introduction: corporate responsibility and global business N. Craig Smith,
C. B. Bhattacharya, David Vogel and David Levine; Part I. Embedding
Corporate Responsibility: 1. A corporate social responsibility - corporate
financial performance behavioural model for employees Jean-Pascal Gond,
Assâad El Akremi, Jacques Igalens and Valérie Swaen; 2. The integrative
benefits of social alliances: balancing, building, and bridging Ida E.
Berger, Peggy H. Cunningham and Minette E. Drumwright; 3. Integrating
corporate citizenship: leading from the middle Philip Mirvis and Julie
Manga; 4. CSR in search of a management model: a case of marginalization of
a CSR initiative Aurélien Acquier; Part II. Marketing and Corporate
Responsibility: 5. Global segments of socially conscious consumers: do they
exist? Pat Auger, Timothy M. Devinney and Jordan J. Louviere; 6. Impact of
CSR commitments and CSR communication on diverse stakeholders: the case of
IKEA François Maon, Valérie Swaen and Adam Lindgreen; 7. The relationship
between corporate responsibility and brand loyalty in retailing: the
mediation role of trust Francesco Perrini, Sandro Castaldo, Nicola Misani
and Antonio Tencati; Part III. Corporate Responsibility and Developing
Countries: 8. Stretching corporate social responsibility upstream:
improving sustainability in global supply chains Emma Kambewa, Paul
Ingenbleek and Aad van Tilburg; 9. Breaking new ground: the emerging
frontier of CSR in the extractive sector V. Kasturi Rangan and Brooke
Barton; 10. Overcoming rural distribution challenges at the bottom of the
pyramid Sushil Vachani and N. Craig Smith; Index.