Through extensive research spanning 2010-2023, including interviews with 200 international entrepreneurs and data from 30 countries, the book presents a systematic approach to evaluating global markets for investment potential. The book's unique value lies in its three-pillar framework, examining the interplay between emerging versus established markets, government support systems, and talent attraction factors.
Notable insights include detailed case studies of success stories in regions like Southeast Asia and Eastern Europe, and analysis of business-friendly policies in countries such as Estonia, Singapore, and Rwanda. The proprietary Business Climate Index, which evaluates 50 different variables, provides readers with a practical tool for assessing market potential.
Progressing from market assessment methodologies through government incentive programs to quality-of-life considerations, the book maintains a balance between academic rigor and practical application. Each section includes actionable frameworks and decision-making tools, making it particularly valuable for international investors, entrepreneurs, and policy makers.
The focus on lesser-known markets alongside established business hubs reveals overlooked opportunities while acknowledging the dynamic nature of global markets and providing readers with tools for ongoing analysis rather than static information.
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