Global Strategies in Retailing (eBook, PDF)

Asian and European Experiences
Redaktion: Dawson, John; Mukoyama, Masao

• Format: PDF

Produktbeschreibung

Featuring in-depth studies of seven retailers, by international scholars from Japan, the UK and Sweden, Global Strategies in Retailing explores recent developments in strategy that are related to international retailing and in particular, the emergence of a Global Portfolio Strategy.

---

Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, BG, CY, CZ, D, DK, EW, E, FIN, F, GR, HR, H, IRL, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.

Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 272
• Erscheinungstermin: 8. Oktober 2013
• Englisch
• ISBN-13: 9781136161186
• Artikelnr.: 39704516

Autorenporträt

John Dawson is Emeritus Professor at the Universities of Edinburgh and Stirling, both in the UK. He has been researching issues in international retailing over the last 20 years and has supervised a number of doctoral students in the area. His recent visiting positions include Visiting Researcher at the University of Valencia, Spain and Distinguished Professor at UMDS, Japan. He has been author or editor of over 20 books and is the founding co-editor of International Review of Retail, Distribution and Consumer Research Masao Mukoyama is Professor of Retailing at the University of Marketing and Distribution Sciences, Japan. He has published many papers on international retailing, including 'Toward the Emergence of Pure Global' (in Japanese), and is one of pioneers in international retailing research in Asia.

Inhaltsangabe

Introduction 1. Recent Developments in Retail Internationalization 2.
Building International Strategy with Formats and Formulae 3. Global
Portfolio Strategy as a New Strategic Paradigm 4. Nitori: From Local
Furniture Store to Largest Home Furnishing Chain in Japan 5. President
Chain Store Corporation: Globalization through Business Diversification 6.
Lotte Shopping: Transforming a Korean Retailer towards being Global 7.
IKEA: The Making of a Global Giant 8. MUJI: The Evolution of a Local
Private Label to a Global Retailer 9. The Delhaize Group:
Internationalizing the Supermarket on Three Continents 10. The Metro Group:
Internationalizing the Cash and Carry Format 11. Future Directions of
Retailer Internationalization