Global strategy of Asian market enterprises (eBook, PDF)

• Format: PDF

Produktbeschreibung

This eBook on the topic of 'global strategy of Asian market enterprises' includes contributions leading to a better understanding of the implications of managing global strategy from a cross section of Asian companies and a richer understanding of the theoretical issues in global strategic management. Emerging Markets have recently been attracting increasing attention in investors' minds as the post financial meltdown of 2008 and the series of Euro crises have been casting a deep shadow of gloom and uncertainty on the economic performance of the developed economies. Different estimates suggest that emerging economies account for more than 75% of the world's population and the Fortune 500 list for 2011 show 188 Asian companies while the number of North American based companies share has come down from 215 to 144. An increasing share of global outward FDI has been originating from Asian economies and it is expected that this share will keep on demonstrating an upward trend. The papers published in this eBook constitute a significant contribution to our understanding of the global strategy of Asian enterprises across different sectors. Authors cover subjects such as the banking sector in India, the management of innovation in a Taiwanese biopharmaceutical firm, the adaptive approach of an Asian enterprise in the mobile payment ecospace and an investigation into cross border mergers and acquisitions strategies of Indian multinationals.

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Produktdetails

• Verlag: Emerald Group Publishing Limited
• Seitenzahl: 140
• Erscheinungstermin: 30. Oktober 2015
• Englisch
• ISBN-13: 9781785609343
• Artikelnr.: 44186519