Lynne Ciochetto

Globalisation and Advertising in Emerging Economies (eBook, ePUB)

Brazil, Russia, India and China

• Format: ePub

Produktbeschreibung

Brazil, Russia, India and China are four of the largest and most dynamic contemporary emerging economies in the world. Strong economic growth in each of these economies has been accompanied by the expansion of the advertising and consumer goods sectors. Using a series of country studies, this book explores the dynamics of global capitalism from the perspective of global advertising.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 200
• Erscheinungstermin: 11. Oktober 2013
• Englisch
• ISBN-13: 9781136504457
• Artikelnr.: 38271050

Autorenporträt

Lynne Ciochetto is an Associate Professor at the Institute of Communication Design, Massey University, New Zealand. Her research interests include sociology, anthropology, development studies, environmental sustainability and graphic design.