Globalizing Responsibility: The Political Rationalities of Ethical Consumption presents an innovative reinterpretation of the forces that have shaped the remarkable growth of ethical consumption. * Develops a theoretically informed new approach to shape our understanding of the pragmatic nature of ethical action in consumption processes * Provides empirical research on everyday consumers, social networks, and campaigns * Fills a gap in research on the topic with its distinctive focus on fair trade consumption * Locates ethical consumption within a range of social theoretical debates -on neoliberalism, governmentality, and globalisation * Challenges the moralism of much of the analysis of ethical consumption, which sees it as a retreat from proper citizenly politics and an expression of individualised consumerism
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"Globalizing Responsibility: The Political Rationalities ofEthical Consumption presents an innovative reinterpretation ofthe forces that have shaped the remarkable growth of ethicalconsumption." (Breitbart.com: Business Wire, 29 November2010)
"Based on original research and innovative thinking, this profoundand insightful book challenges conventional thinking about 'ethicalconsumption.' Approaching the subject as a distinctive form ofpolitical mobilisation, Globalizing Responsibility shows howour everyday consumption practices are related to wider narrativesof social justice and collective responsibility."
--Peter Jackson, University of Sheffield
"By viewing ethical consumption patterns as a politicalphenomenon, the authors deliver a far deeper understanding of thisgrowing movement than a whole raft of marketing and businessliterature which has gone before."
--Rob Harrison, Ethical Consumer Magazine
"Based on original research and innovative thinking, this profoundand insightful book challenges conventional thinking about 'ethicalconsumption.' Approaching the subject as a distinctive form ofpolitical mobilisation, Globalizing Responsibility shows howour everyday consumption practices are related to wider narrativesof social justice and collective responsibility."
--Peter Jackson, University of Sheffield
"By viewing ethical consumption patterns as a politicalphenomenon, the authors deliver a far deeper understanding of thisgrowing movement than a whole raft of marketing and businessliterature which has gone before."
--Rob Harrison, Ethical Consumer Magazine