Shanto Iyengar, Stephen Ansolabehere

Going Negative (eBook, ePUB)

How Political Advertisements Shrink and Polarize the Electorate

• Format: ePub

Produktbeschreibung

Political advertising has been called the worst cancer in American society. Ads cost millions, and yet the entire campaign season is now filled with nasty and personal attacks. In this landmark six-year study, two of the nation's leading political scientists show exactly how cancerous the ad spot has become. 16 illustrations.

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Produktdetails

• Verlag: Simon + Schuster LLC
• Seitenzahl: 256
• Erscheinungstermin: 11. Mai 2010
• Englisch
• ISBN-13: 9781439118757
• Artikelnr.: 49188046

Autorenporträt

Stephen Ansolabehere is a professor of government at Harvard University.