What's more, unlike most sales tips that go in one ear and exit through the other, you won't be able to forget these 52 pointers because they come with detailed explanations of how to use them in more than twenty-five different occupations. For example, you'll follow a local language school and see how it can compete with Rosetta Stone for customers and learn how an architectural firm generates large projects for its experienced partners compared with how it attracts smaller projects for newer associates.
So, grab your iPad or notebook and prepare to jot down any sales and marketing best practices that you are not already implementing in your service business.
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