Malcolm Barnard

Graphic Design as Communication (eBook, ePUB)

• Format: ePub

Produktbeschreibung

Malcolm Barnard explores how meaning and identity are at the core of every graphic design project and argues that the role and function of graphic design is, and always has been, communication.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 208
• Erscheinungstermin: 4. Juli 2013
• Englisch
• ISBN-13: 9781136477294
• Artikelnr.: 39189845

Autorenporträt

Malcolm Barnard is senior lecturer in the history and theory of art and design at the University of Derby. His previous publications include Fashion as Communication (Second Edition 2002), Art, Design and Visual Culture (1998) and Approaches to Understanding Visual Culture (2001).

Inhaltsangabe

1 Introduction
Who is this book for?
What is this book about?
Chapter Outlines
2 Graphic Design and Communication
Introduction
What is Graphic Design?
The Functions of Graphic Design
What is Communication?
Communication Theory
Semiology
3 Meaning: Words and Images
Introduction
Types of Signs
Meaning: Denotation and Connotation
Meaning: Layout
Meaning: Anchorage and Relay
Foucault and Graphic Design
Metaphor/Metonymy/Synechdoche
4 Social
Cultural and Economic Functions
Introduction
The Relation to Society and Culture
Society
Social Functions
Culture
Cultural Functions
Childhood
Gender
The Relation to Economics
Consumption
Anti-consumption
5 Audiences and Markets
Introduction
Target Practice
Ethnicity/Race
Age
Gender
6 Modernism
Introduction
What is Modernism?
Graphic Design and Modernism
European Modernism
American Modernism
7 Postmodernism and Globalisation
Introduction
What is Postmodernism?
Postmodernism and Graphic Design
What is Globalisation?
Globalisation and Graphic Design
8 Graphic Design and Art
Introduction
The Artist and The Designer
Cultural Significance
Expression and Individuality
Creativity and Problem-solving
Function
Aura
9 Conclusion

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1 Introduction, Who is this book for?, What is this book about?, Chapter Outlines, 2 Graphic Design and Communication, Introduction, What is Graphic Design?, The Functions of Graphic Design, What is Communication?, Communication Theory, Semiology, 3 Meaning: Words and Images, Introduction, Types of Signs, Meaning: Denotation and Connotation, Meaning: Layout, Meaning: Anchorage and Relay, Foucault and Graphic Design, Metaphor/Metonymy/Synechdoche, 4 Social, Cultural and Economic Functions,Introduction, The Relation to Society and Culture, Society, Social Functions, Culture, Cultural Functions, Childhood, Gender, The Relation to Economics, Consumption, Anti-consumption, 5 Audiences and Markets, Introduction, Target Practice, Ethnicity/Race, Age, Gender, 6 Modernism, Introduction, What is Modernism?, Graphic Design and Modernism, European Modernism, American Modernism, 7 Postmodernism and Globalisation, Introduction, What is Postmodernism?, Postmodernism and Graphic Design, What is Globalisation?, Globalisation and Graphic Design, 8 Graphic Design and Art, Introduction, The Artist and The Designer, Cultural Significance, Expression and Individuality, Creativity and Problem-solving, Function, Aura, 9 Conclusion