The book analyzes the publishing industry's changing landscape, using bookstore sales data to demonstrate graphic novels' increasing market share. It differentiates between comic books, manga, and graphic novels, tracing the medium's evolution and pivotal milestones.
Organized into four sections, the book begins with history and definitions, progresses through market analysis and media adaptations, and concludes with implications for the future of storytelling.
Ultimately, the study offers a pragmatic view of the graphic novel surge as a cultural phenomenon with both commercial viability and artistic merit.
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