Green Products (eBook, ePUB)

Perspectives on Innovation and Adoption
Redaktion: Neiva De Figueiredo, Joao; Guillen, Mauro F

• Format: ePub

Produktbeschreibung

Sharing successful examples of sustainable products from around the world, this book supplies in-depth analysis of key factors that affect the adoption of sustainable products. It examines case studies of green products from a business perspective and considers both technological and public-policy concerns. The text examines success stories in green production including: the transition from oil dependency to sustainability in Denmark, the revival of battery-powered electric vehicles in Japan, and sustainable tourism in the Galapagos Islands.

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Produktdetails

• Verlag: Taylor & Francis
• Erscheinungstermin: 12. Juli 2011
• Englisch
• ISBN-13: 9781040084069
• Artikelnr.: 72285228

Autorenporträt

João Neiva de Figueiredo is Assistant Professor in the Department of Management at Saint Joseph's University's Haub School of Business and Senior Fellow at the University of Pennsylvania's Wharton School. With over 20 years experience in international business, Dr. Neiva was a consultant at McKinsey & Company, a Vice President at Goldman Sachs, and a partner at JPMorgan Partners. His research and teaching focus on the role and effects of sustainability practices in the areas of strategy and international management. Dr. Neiva holds Electrical and Systems Engineering degrees from Rio de Janeiro's PUC, an MBA with high distinction (Baker Scholar) from the Harvard Business School, and a Ph.D. in Business Economics from Harvard University. Mauro F. Guillén is the Director of the University of Pennsylvania's Joseph H. Lauder Institute of Management and International Studies, and Dr. Felix Zandman Professor of International Management at the Wharton School. He has written extensively about multinational firms, economic development, and the diffusion of innovations. He received his PhD in Sociology from Yale and a doctorate in Political Economy from the University of Oviedo in his native Spain. He serves on the World Economic Forum's Global Agenda Council on Emerging Market Multinationals.

Inhaltsangabe

Mapping the Universe of Green Products. The Need for Sustainable Energy
Systems. The Transition from Oil Dependency to Sustainability in Denmark.
The Revival of Battery-Powered Electric Vehicles in Japan. Sustainable
Urban Mass Transport. The Promise of Sugarcane Ethanol as a Cleaner
Combustion Engine Fuel. The Challenge of Sustainable Tourism. Conclusion:
Green Product Innovation and Adoption. Bibliography. Appendices: The Green
Products Universe. Essential Readings on Green Products.