Al Iannuzzi

Greener Products (eBook, ePUB)

The Making and Marketing of Sustainable Brands

• Format: ePub

Produktbeschreibung

Greener Products: The Making and Marketing of Sustainable Brands, Third Edition, written by a renowned sustainability expert, continues to address the latest developments in the fast-paced field of sustainability. Thoroughly updated, it introduces new case studies and includes a new chapter on natural capital cost accounting.

---

Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, BG, CY, CZ, D, DK, EW, E, FIN, F, GR, HR, H, IRL, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.

Produktdetails

• Verlag: Taylor & Francis
• Erscheinungstermin: 21. August 2024
• Englisch
• ISBN-13: 9781040101025
• Artikelnr.: 72284499

Autorenporträt

Al Iannuzzi is Vice President of Sustainability at The Estée Lauder Companies where he leads enterprise-wide efforts and establishes and executes sustainability goals and objectives. He also oversees environmental sustainability programs, human rights, ESG ratings, product sustainability, and climate and energy initiatives. He is also an Adjunct Professor at Indiana University, where he teaches Product Improvement and Sustainability. Al has more than 35 years of experience in the Environment, Health, Safety and Sustainability field. Before working at The Estée Lauder Companies, he worked for Johnson & Johnson, where he led Design for the Environment and Green Marketing programs and developed sustainability strategies for the Consumer Product, Medical Device, and pharmaceutical sectors. He served as the chief architect of the Earthwards® greener product development program. Al has also worked as an environmental consultant and as a regulator for the New Jersey Department of Environmental Protection. Al has authored three books and has written numerous articles on sustainability and product stewardship.

Inhaltsangabe

Section I: The Case for Greener Products. 1. Introduction. 2. Market
Drivers for Greener Products. 3. Regulatory Drivers for Greener Products.
Section II: Making Greener Products. 4. Greener Product Design Examples. 5.
Sustainable Innovation and Tools for Product Sustainability. 6.
Biodiversity and Natural Captial. Section III: Marketing Greener Products.
7. Green Marketing. 8. Consumer Interest in Sustainable Purchases Continues
to Grow. 9. Marketing Green: Best Practices from OgilvyEarth. 10. Aspects
of Green Marketing. 11. Best Practices and Conclusions.