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  • Format: ePub

Greenwashing Sport examines sport's complicity with our environmental crisis, arguing that first, sport creates its own carbon footprint and second, it provides the gas and petroleum industries with social licenses to operate by accepting sponsorship that imbues corporations from these sectors with a pro-social image. Using Formula 1, FIFA Men's World Cup, and the Olympics as case studies, Miller argues that oil companies make cynical use of sport as a means of 'greenwashing' their public image, while also considering the work of activists who resist such complicity, such as progressive football fans and non-government organizations.…mehr

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Produktbeschreibung
Greenwashing Sport examines sport's complicity with our environmental crisis, arguing that first, sport creates its own carbon footprint and second, it provides the gas and petroleum industries with social licenses to operate by accepting sponsorship that imbues corporations from these sectors with a pro-social image. Using Formula 1, FIFA Men's World Cup, and the Olympics as case studies, Miller argues that oil companies make cynical use of sport as a means of 'greenwashing' their public image, while also considering the work of activists who resist such complicity, such as progressive football fans and non-government organizations.


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Autorenporträt
Toby Miller is Research Professor, University of California, Riverside; Sir Walter Murdoch Professor of Cultural Policy Studies, Murdoch University; Profesor Invitado, Escuela de Comunicación Social, Universidad del Norte; Professor of Journalism, Media, and Cultural Studies, Cardiff University/Prifysgol Caerdydd; and Director of the Institute for Media and Creative Industries, Loughborough University London.

Rezensionen
In this compact, power-packed book, Miller judiciously maps out the machinations of greenwashing, showing how football, Formula 1, and the Olympics stomp sizable carbon footprints while forging sponsorship pacts with environmentally dubious partners, all the while claiming the green mantle.

Jules Boykoff, Politics & Government, Pacific University, Oregon,

This book should be the primer on sport and the environment for policy makers and activists alike.

Jay Coakley, Sociology, University of Colorado at Colorado Springs

In an unmissable analysis and polemic, Greenwashing Sport, the polymathic Toby Miller guides us towards some possibilities of forms of citizen-based resistance to the hypocrisies and planet-threatening excesses of capital.

Alan Tomlinson, Leisure Studies, University of Brighton