Gavin Ambrose, Paul Harris

Grids for Graphic Designers (eBook, PDF)

• Format: PDF

Produktbeschreibung

Fully updated, the third edition of Grids for Graphic Designers explores this important tool which is part of every designer's practice- whether it involves digital or print-based media. With over 200 illustrations plus six new interviews with design practitioners such as Second Story, Brody Associates and Peter Dawson, the student is introduced to the creative use of grids in contemporary practice as well as the basic principles that underlie their effective use.

Written and designed by best-selling authors Gavin Ambrose and Paul Harris, this clear and concise introduction to the use of grids in design covers all the basics and the expanded section of activities and exercises allows students to implement what they have learned.

Produktdetails

• Verlag: Bloomsbury UK eBooks
• Seitenzahl: 216
• Erscheinungstermin: 14. Januar 2021
• Englisch
• ISBN-13: 9781474255608
• Artikelnr.: 60542621

Autorenporträt

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging.

He currently teaches the Graphic Design BA at the University of Brighton.

Inhaltsangabe

Introduction 1. The need for grids Organising information How we read a
page How we view a screen Form and function Industry view: Boy Bastaiens
2. Grid basics Anatomy of a page Measurements Shapes on a page Proportion
Hierarchy Drawing on a grid The rule of thirds The rule of odds Industry
view: Second Story 3. Grid types Symmetrical Asymmetrical Modules
Combinations The horizontal The vertical Broadside Diagonal and angular
grids Industry view: Peter Dawson 4. Grid elements Type The baseline Images
Horizontal and vertical alignment Columns Type and column widths Folios
Industry view: Brody Associates 5. Grid usage Visible grids Scale The
perimeter Axis Juxtaposition White space Environmental grids
Caption-oriented grids Quantitative information grids The grid as
expression The grid as identity Industry view: Nicholas Felton 6. Online
grids The online grid Formality versus informality Web basics- fixed or
flexible? Translating the grid to the screen Orientation Industry view: 3
Deep Exercises Glossary Index and credits