Tiffani Bova

Growth IQ (eBook, ePUB)

Get Smarter About the Choices that Will Make or Break Your Business

• Format: ePub

Produktbeschreibung

A WALL STREET JOURNAL BESTSELLER Do you know the best way to drive your company's growth? If not, it's time to boost your Growth IQ. Trying to find the one right move that will improve your business's performance can feel overwhelming. But, as you'll discover in Growth IQ, there are just ten simple--but easily misunderstood--paths to growth, and every successful growth strategy can be boiled down to picking the right combination and sequence of these paths for your current context. Tiffani Bova travels around the world helping companies solve their most vexing problem: how to keep growing in the face of stiff competition and a fast-changing business environment. Whether she's presenting to a Fortune 500 board of directors or brainstorming over coffee with a startup founder, Bova cuts through the clutter and confusion that surround growth. Now, she draws on her decades of experience and more than thirty fascinating, in-depth business stories to demonstrate the opportunities--and pitfalls--of each of the ten growth paths, how they work together, and how they apply to business today. You'll see how, for instance: * Red Bull broke Coca-Cola and PepsiCo's stranglehold on the soft drink market by taking the Customer Base Penetration path to establish a foothold with adventure sports junkies and expand into the mainstream. * Marvel transformed itself from a struggling comic book publisher into a global entertainment behemoth by using a Customer and Product Diversification strategy and shifting their focus from comic books to comic book characters in movies. * Starbucks suffered a brand crisis when they overwhelmed their customers with a Product Expansion strategy, and brought back CEO Howard Schultz to course-correct by returning to the Customer Experience path. Through Bova's insightful analyses of these and many other case studies, you'll see why it can be a mistake to imitate strategies that worked for your competitors, or rely on strategies that worked for you in the past. To grow your company with confidence, you first need to grow your Growth IQ.

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Produktdetails

• Verlag: Penguin Publishing Group
• Seitenzahl: 352
• Erscheinungstermin: 14. August 2018
• Englisch
• ISBN-13: 9780525534419
• Artikelnr.: 53552892

Autorenporträt

Tiffani Bova is the global growth evangelist at Salesforce. Prior, she was a sales, marketing, and customer service executive at various startups and Fortune 500 companies, where she was one of the first to develop a robust go-to market model for cloud based solutions. Her writing and work have been featured on Bloomberg, BNN, Cheddar, MSNBC, Yahoo Finance, Harvard Business Review, Forbes, Entrepreneur, Quora, Thrive, among many other publications. As host of the What's Next! with Tiffani Bova podcast, she interviews numerous titans in the business world, including Arianna Huffington, Chester Elton, Dan Pink, Ginger Hardage, Bonin Bough, Mark Victor Hansen, Seth Godin, and Tom Peters. Bova is a highly sought-after keynote speaker, having delivered over 500 keynote presentations on sales transformation and business model innovation to over 400,000 people on six continents. Thinkers50 named her one of the world's top management thinkers in 2019.

Inhaltsangabe

Unit - Path 1: Customer Experience Chapter - 1.1: Sephora: A Beautiful Experience Chapter - 1.2: Shake Shack: Radical Hospitality Chapter - 1.3: Starbucks: Losing the Soul of the Past Unit - Path 2: Customer Base Penetration Chapter - 2.1: Red Bull: A Thai Pharmacist and an Austrian Entrepreneur Walk into a Bar Chapter - 2.2: McDonald
s: Ready, Set, Breakfast Chapter - 2.3: Sears: Uprooting Retail Unit - Path 3: Market Acceleration Chapter - 3.1: Under Armour: Sweaty T-Shirts Chapter - 3.2: The Honest Company: Better Living Through Chemistry Chapter - 3.3: Mattel: Toys Will Be Toys Unit - Path 4: Product Expansion Chapter - 4.1: Kylie Cosmetics: Keeping Up with Kylie Jenner (#KUWKJ) Chapter - 4.2: John Deere: And the
Beet
Goes On Chapter - 4.3: Blockbuster:
Be Kind, Please Don
t Unwind Our Business
Unit - Path 5: Customer and Product Diversification Chapter - 5.1: Marvel: Superhero Saves the Day Chapter - 5.2: PayPal: Banking on the Future Chapter - 5.3: LEGO: Coming Apart, Brick by Brick Unit - Path 6: Optimize Sales Chapter - 6.1: Salesforce: Four Men and Two Dogs Chapter - 6.2: Walmart: The Ultimate Retail Matchup Chapter - 6.3: Wells Fargo: A Rhyme Is Not a Reason Unit - Path 7: Churn Chapter - 7.1: Spotify: Winning Playlist Chapter - 7.2: Netflix: Twenty Years Old (and Counting) Chapter - 7.3: Blue Apron: Too Much on the Plate Unit - Path 8: Partnerships Chapter - 8.1: GoPro: Adrenaline Junkies Chapter - 8.2: Airlines: The Friendly Skies Chapter - 8.3: Apple: Killing Me Swiftly Unit - Path 9: Co-opetition Chapter - 9.1: Fiat Chrysler, BMW, and Intel: Joining Forces Chapter - 9.2: Wintel: Attack of the Clones Chapter - 9.3: Cisco-VMware-EMC: Better Together? Unit - Path 10: Unconventional Strategies Chapter - 10.1: TOMS Shoes: Heart and Sole Chapter - 10.2: Lemonade Insurance: When Life Gives You Lemons Chapter - 10.3: Grameen Bank in Bangladesh: On Purpose Chapter - 11: Knowing When to Jump Chapter - 12: Amazon Case Study: Staying in Day One

Rezensionen

A worthy successor to Michael Porter, Bova's book is that rare gift: it opens doors for new ideas and new actions. No glib answers here, simply hard-won wisdom that will provoke big changes for organizations large and small. Seth Godin, author of Linchpin