Eve Chen

eBook, PDF

Growth Product Manager's Handbook (eBook, PDF)

Winning strategies and frameworks for driving user acquisition, retention, and optimizing metrics

Beschreibung

No detailed description available for "Growth Product Manager's Handbook".

Technische Details

• Geräte: PC
• ohne Kopierschutz
• Größe: 2.09MB
• FamilySharing(5)

Barrierefreiheit

• Text-to-Speech: false

Autor

Chen Eve :

Eve Chen is a best-selling author, coach, serial entrepreneur, veteran growth marketer, and change driver with extensive experience from several global organizations. Eve developed the Revenue Generation Value Chain (RVC) and a maturity framework in 2015 to guide organizations to transform into high-performing systems with a methodical approach and align their resources to build a robust growth engine to exceed their goals. Currently, she heads up a revenue performance agency, The Growth Engine, which focuses on helping business leaders to accelerate their revenue results. Eve has an MBA from the Macquarie Graduate School of Management and is on the boards of several tech startup companies.

Produktdetails

• Verlag: De Gruyter
• Seitenzahl: 292
• Erscheinungstermin: 13. Februar 2024
• Englisch
• ISBN-13: 9781837634613
• Artikelnr.: 69998313