Eve Chen

Growth Product Manager's Handbook (eBook, ePUB)

Winning strategies and frameworks for driving user acquisition, retention, and optimizing metrics

• Format: ePub

Produktbeschreibung

In the dynamic landscape of modern product management, professionals face a myriad of challenges, spanning customer acquisition, monetization, user retention, competition, and technical expertise. To overcome these hurdles, this book crystalizes growth strategies that revolve around harnessing the power of data, experimentation, and user insights to drive growth for a product.
This handbook serves as your guide to exploring the essential growth product management models and their applications in various contexts, unveiling their role in enhancing revenue performance and customer retention. Along the way, actionable steps will steer you in implementing these models while helping you better understand your users, experiment with new features and marketing strategies, and measure the impact of your efforts, ultimately guiding you to achieve your customer retention and lifetime customer goals.
By the end of this book, you'll have gained advanced insights into growth product management, models, and growth strategies, and when and how to use them to achieve customer-for-life goals and optimized revenue performance.

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Produktdetails

• Verlag: Packt Publishing
• Seitenzahl: 292
• Erscheinungstermin: 30. Januar 2024
• Englisch
• ISBN-13: 9781837634613
• Artikelnr.: 69998313

Autorenporträt

Eve Chen is a best-selling author, coach, serial entrepreneur, veteran growth marketer, and change driver with extensive experience from several global organizations. In 2015, she developed the Revenue Generation Value Chain (RVC) and a maturity framework to guide organizations to transform into high-performing systems with a methodical approach and align their resources to build a robust growth engine to exceed their goals. Currently, she leads The Growth Engine, a revenue performance consulting firm that focuses on helping business leaders accelerate their revenue results, and holds the position of Growth Experience Officer (GXO) for MOD Commerce, a global solution provider that helps retailers do more and sell faster. Eve has an MBA from the Macquarie Graduate School of Management and is on the boards of several tech startup companies.