Erdener Kaynak, Y. H. Wong, Thomas Leung

Guanxi (eBook, PDF)

Relationship Marketing in a Chinese Context

• Format: PDF

Produktbeschreibung

This systematic analysis of the Chinese concept of guanxibroadly translated, "personal relationship" or "connections"offers step-by-step instructions for building guanxi in order to facilitate successful business relationships. Guanxi: Relationship Marketing in a Chinese Context provides a unique perspective, explaining the roots of the concept and empowering you with practical tools for implementing guanxi. This valuable book also contains case studies and information gathered from the authors' more than twenty years of combined working experience in the Chinese business world.

To view an excerpt online, find the book in our QuickSearch catalog at www.HaworthPress.com.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 248
• Erscheinungstermin: 31. Oktober 2013
• Englisch
• ISBN-13: 9781135188184
• Artikelnr.: 39937668

Autorenporträt

Kaynak, Erdener; Wong, Y.H.; Leung, Thomas

Inhaltsangabe

Contents
Foreword
Preface
Acknowledgments
Chapter 1. Introduction
Research Background
Research Objectives
Conceptual Framework and Research Boundary
Justifications for This Research
Methodology
Definitions of Special Terms
Limitations of the Research
Study Outline
Summary and Conclusion
Chapter 2. Literature Review: Western Views
Introduction
Western Views
Summary and Conclusion
Chapter 3. Literature Review: Chinese Views
Introduction
Chinese Views
Relationship Rules
Comparison of Western and Chinese Views
Contrast Between Western and Chinese Views
Holistic Conceptualization of Relationship and Research Questions
Summary and Conclusion
Chapter 4. Guanxi Context and Constructs
Introduction
Analysis of the Environmental Context in the PRC
Guanxi Model
Constructs
Interaction of Guanxi Constructs
Summary and Conclusion
Chapter 5. Theoretical and Practical Aspects
Introduction
Implications for Theoretical Framework Development
Positive Functions of Guanxi
Guanxi Perspectives
Managerial Implications
Conclusion
Chapter 6. A Comprehensive Model
Guanxi Model
Case Study: Pattern Development According to Proposed Guanxi Model
Research Summary and Conclusion
Appendix A: Literature Review
Introduction
Gaps in existing Literature
How the Research Gaps are Linked with the Rest of This Study
Summary of Research Questions
Appendix B: Research Design and Methodology
Major Research Approach
Methodology
Survey Design
Appendix C: Analysis of Data and Results
Data Analysis
In-Depth Interviews
Case Study
Bibliography
Index
Reference Notes Included