Marco Tieman

Halal Business Management (eBook, ePUB)

A Guide to Achieving Halal Excellence

• Format: ePub

Produktbeschreibung

This book shares the buildings blocks of professional halal business management, covering halal certification, halal supply chain management, halal branding and marketing, and halal risk and reputation management.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 226
• Erscheinungstermin: 21. Dezember 2020
• Englisch
• ISBN-13: 9781000282474
• Artikelnr.: 60472979

Autorenporträt

Marco Tieman is the CEO of LBB International, a supply chain strategy consultancy and research firm. He is a professor with Help University and a research fellow with the Universiti Malaya Halal Research Centre, conducting research in halal supply chain management and reputation management.

Inhaltsangabe

PART ONE: Halal Certification 1. The World of Halal 2. Halal Assurance
System PART TWO: Halal Supply Chain Management 3. The Halal Supply Chain 4.
Halal Purchasing 5. Halal Logistics and Retailing 6. Halal Clusters PART
THREE: Halal Branding & Marketing 7. Halal Branding 8. Halal Marketing
PART FOUR: Halal Risk & Reputation Management 9. Halal Risk Management 10.
Halal Reputation Management Epilogue: a pursuit of excellence Appendix 1:
Halal Certification Information Checklist Appendix 2: Halal Business
Management Education Appendix 3: Halal Reputation GAME