Juline E. Mills, Rob Law

Handbook of Consumer Behavior, Tourism, and the Internet (eBook, PDF)

• Format: PDF

Produktbeschreibung

The growing acceptance and use of the Internet as an increasingly valuable travel tool has tourism and hospitality businesses taking a critical look at their business-to-customer online environments while pondering such questions as, How do I get people to visit my Web site? Is my Web site attracting the 'right' kind of e-consumers? and How do I turn browsers into buyers? The Handbook of Consumer Behavior, Tourism, and the Internet analyzes the latest strategies involving Internet business applications that will help you attractand keeponline travel customers. Researchers from the United States, Europe, and Asia present the latest findings you need to make the right decisions regarding long-term e-commerce development and planning.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 330
• Erscheinungstermin: 4. Juli 2013
• Englisch
• ISBN-13: 9781136429125
• Artikelnr.: 39179996

Autorenporträt

Juline Mills, Rob Law