Handbook of Consumer Psychology (eBook, PDF)

Redaktion: Haugtvedt, Curtis P.; Kardes, Frank R.; Herr, Paul M.

• Format: PDF

Produktbeschreibung

This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts.

The Handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. The Handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 1296
• Erscheinungstermin: 7. Dezember 2018
• Englisch
• ISBN-13: 9781136676215
• Artikelnr.: 38271488

Autorenporträt

Curtis Haugtvedt is Professor at Ohio State University, USA. Paul Herr is Professor at Virginia Polytechnic Institute, USA. Frank Kardes is Professor at University of Cincinatti, USA.

Inhaltsangabe

Introduction. D.W. Schumann
C.P. Haugtvedt
E. Davidson
History of Consumer Psychology. Part 1. Consumer Information Processing. R.W. Wyer
The Role of Knowledge Accessibility in Cognition and Behavior: Implications for Consumer Information Processing. A. Kronlund
B. Whittlesea
C. Yoon
Consumer Memory
Fluency
and Familiarity. W. Hutchinson
E. Eisenstein
Consumer Learning and Expertise. B. Loken
L. Barsalou
C. Joiner
Categorization Theory and Research in Consumer Psychology: Category Representation and Category-Based Inference. F. Kardes
M.L. Cronley
S. Posavac
P. Herr
Consumer Inference. J. Peck
T.L. Childers
Effects of Sensory Factors on Consumer Behavior. D. Roedder John
Stages of Consumer Socialization: The Development of Consumer Knowledge
Skills
and Values from Childhood to Adolescence. C. Yoon
C. Cole
Older Consumers and Information Processing. Part 2. Motivation
Affect
and Consumer Decisions . A. Isen
Positive Affect and Decision Processes: Some Recent Theoretical Developments with Practical Implications. J. Cohen
M. Pham
E. Andrade
The Nature and Role of Affect in Consumer Behavior. K. Vohs
R. Baumeister
D. Tice
Self-Regulation: Goals
Consumption
and Choices. H. Baumgartner
R. Pieters
Goal-Directed Consumer Behavior: Motivation
Volition
and Affect. C. Janiszewski
Goal-Directed Perception. Part 3. Persuasion
Attitudes
and Social Influence. C.P. Haugtvedt
J.A. Kasmer
Attitude Change and Persuasion. C. Jones
R. Fazio
Associative Strength. A. Perkins
M. Forehand
D. Maison
A. Greenwald
Measuring the Nonconscious: Implicit Social Cognition and Consumer Behavior. P. Vargas
Implicit Consumer Cognition. P. Petrova
R. Cialdini
Evoking the Imagination as a Strategy of Influence. I. Aizen
Consumer Attitudes and Behavior. M. Campbell
A
Kirmani
The Persuasion Knowledge Model in Consumer Research. L. Kahle
G. Xie
Social Values in Consumer Psychology. J.R. Bettman
M.F. Luce
J.W. Payne
Consumer Decision Making: A Choice Goals Approach. A. Fishbach
R. Dhar
Dynamics of Goal-Based Choice: Toward an Understanding of How Goals Commit verses Liberate Choice. C. Hsee
Hedonomics in Consumer Behavior. M. Wenjing Liu
D. Soman
Behavioral Pricing. J.E. Heyman
B. Mellers
Perceptions of Fair Pricing. S. van Osselaer
Associative Learning and Consumer Decisions. Part 4. Products
Preferences
Places
and People. J. Heogg
J. Alba
A Role of Aesthetics in Consumer Psychology. S. Broniarczyk
Product Assortment and Consumer Psychology. C. Allen
S. Fournier
F. Miller
Brands and Their Meaning Makers. S. Eroglu
K. Machleit
Theory in Consumer-Environment Research: Diagnosis and Prognosis. J. Kellaris
Music and Consumers. R. Madrigal
V. Dalakas
Consumer Psychology of Sport: More Than Just a Game. J. Williams
W.N. Lee
G. Henderson
Diversity Issues in Consumer Psychology. Part 5. Consumer Well-Being. E. Borgida
A. Kim
E.N. Stark
C. Miller
Consumers and the Allure of "Safer" Tobacco Products: Scientific and Policy Issues. M. Goldberg
Assessing the Relationships between Tobacco Advertising and Promotion and Adolescent Smoking Behavior: Convergent Evidence. A. Stukas
M. Synder
E.G. Clary
The Social Marketing of Volunteerism: A Functional Approach. G. Menon
P. Ragibur
N. Agrawal
Health Risk Perceptions and Consumer Psychology. J. Burroughs
P. Moreau
D. Mick
Toward a Psychology of Consumer Creativity. R. Faber
T. O'Guinn
Compulsive Consumption: Review and Reflection. A. Duhachek
Summing Up the State of Coping Research: Prospects and Prescriptions for Consumer Research. Part 6. Advances in Research Methods. K. Weaver
N. Schwarz
Self Reports in Consumer Research. S. Shavitt
A.Y. Lee
T.P. Johnson
Cross-Cultural Consumer Psychology. M. Viswanathan
Measurement Error in Experimental Design in Consumer Psychology. C.P. Haugtvedt
K. Liu
K.S. Min
Individual Differences: Tools for Theory Testing and Understanding in Consumer Psychology Research. G. Egidi
H. Nusbaum
J. Cacioppo
Neuroeconomics: Foundational Issues and Relevance to Consumer Research.