Handbook of Media Management and Economics (eBook, PDF)

Redaktion: Albarran, Alan; Jung, Jaemin; Mierzejewska, Bozena

• Format: PDF

Produktbeschreibung

The Handbook of Media Management and Economics has become a required reference for students, professors, policy makers and industry practitioners. The volume was developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the research agenda in these areas, ultimately pushing the field in new directions.

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 496
• Erscheinungstermin: 27. April 2018
• Englisch
• ISBN-13: 9781351747530
• Artikelnr.: 56887782

Autorenporträt

Alan B. Albarran is a Professor of Media Arts at The University of North Texas in Denton, TX. Dr. Albarran has extensive experience as an editor and author and is widely recognized as an international scholar in the area of media management and economics. He is a former editor of both the Journal of Media Economics and the International Journal on Media Management. Bozena I. Mierzejewska is an Assistant Professor at the Gabelli School of Business at Fordham University in New York, USA. A native of Poland, Dr. Mierzejewska is the editor of The International Journal on Media Management and serves as an editorial board member at several academic journals. She has authored numerous papers and book chapters on topics related to media management and economics, publishing, and social media. Jaemin Jung is a Professor and Chair in the Graduate School of Information and Media Management at the Korea Advanced Institute of Science and Technology (KAIST) in Seoul, South Korea. A native of South Korea, Dr. Jung is a prolific scholar on topics related to media management and economics, telecommunications, and social media. He serves on several editorial boards for scholarly journals in the field.

Inhaltsangabe

Dedication Page

List of Contributors

Editorial Review Board

Table of Contents

Foreword

Paulo Faustino

Preface

PART I: MME RESEACRH: FOUNDATION AND OVEWVIEW

1 Media Management and Economics Research: A Historical Review



Alan B. Albarran



2 Evolving Research and Theories in Media Management Research



Bozena Mierzejewska



3 Evolving Research and Theories in Media Economics Research



Brendan M. Cunningham



4 Media Management and Economics Research in Europe



Juan Pablo Artero & Alfonso Sánchez-Tabernero



5 Media Management and Economics Research in Asia



Jaemin Jung & Youngju Kim



6 Media Management and Economics Research in Latin America



Maria Elena Gutiérrez-Rentería



PART II: FUNDAMENTAL ISSUES IN MME RESEARCH

7 Human Resource Management in the Media



Joyce Costello & John Oliver



8 Strategic Management



Nabyla Daidj



9 Financial Management



Ronald J. Rizzuto, Michael O. Wirth & Tracy Xu



10 Advertising in Media Management and Economics



Louisa Ha



11 Marketing and Branding



Juliane A. Lischka, Gabriele Siegert & Isabelle Krebs



12 Media Policy



Krishna Jayakar



13 Mergers and Acquisitions and their Performance



Hans van Kranenburg & Gerritt Ziggers



14 Content/Program Distribution



Douglas Ferguson



PART III: EMERGING ISSUES/AREAS of INQUIRY IN MME RESEARCH

15 Media Innovation



Richard Gershon



16 Media Entrepreneurship



Min Hang



17 Social Media: State of the Art and Research Agenda



Andreas Kaplan & Grzegorz Mazurek



18 Mobile Media



Sangwon Lee



19 Multiplatform: A Distribution Perspective



Xiaoqun Zhang & Alan B. Albarran



20 Multiplatform: A Consumption Perspective



Sylvia M. Chan-Olmsted & Min Xiao



21 Media Globalization



Xiaoqun Zhang



22 Changes in Journalism in the Digital Age: The Evolution of News



Angela Powers & Jinyang Zhao



PART IV: ANALYTICAL TOOLS IN MME RESEARCH

23 Methodological Approaches in Media Management and Economics



Michel Dupagne



24 Audience Measurement and Analysis



Su Jung Kim



25 The Transformation of Advertising Agencies in a Digital World



Jürg Kaufmann Argueta & Francisco J. Pérez-Latre



26 Big Data and Media Management



Philip M. Napoli & Axel Roepnack



PART V: FUTURE DIRECTIONS IN MME RESEARCH

27 Media Management Research in the 21^st Century



Ulrike Rohn



28 Future directions for Media Economics Research



Brendan M. Cunningham



Afterword



The Editors

Rezensionen

"This comprehensive Handbook of Media Economics and Management led by the inestimable guru Alan Alabarran and colleagues Bozena Mierzejewska and Jaemin Jung, brings together focused studies by the media management field's most established and emerging scholars. It has both breadth and depth treating the most important topics drawing on theory and practice. Established as the Bible of the field from its first appearance forward, this new edition is an essential text and reference work of lasting value."

Everette E. Dennis, Dean and CEO, Northwestern University in Qatar, Qatar

"The Handbook of Media Management is a fundamental source used by scholars worldwide. The new edition solidifies and expands the publication's contributions, revealing the maturation and fullness of the field and the global contributions that have brought management approaches to the forefront in explaining media business behaviour and choices."

Robert G. Picard, University of Oxford, UK

"Look no further! This is the truly global go-to-guide into the unpredictable world of managing media."

Mark Deuze, University of Amsterdam, The Netherlands