Handbook of Tourist Behavior (eBook, ePUB)

Theory & Practice
Redaktion: Kozak, Metin; Decrop, Alain

• Format: ePub

Produktbeschreibung

In today's highly competitive and global economy, understanding tourist behavior is imperative to success. Tourist behavior has become a cornerstone of any marketing strategy and action. This book provides an overview of such processes and influences and explains the concepts and theories that underlie tourist decision making and behavior.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 286
• Erscheinungstermin: 13. Januar 2009
• Englisch
• ISBN-13: 9781135849115
• Artikelnr.: 38244484

Autorenporträt

Metin Kozak is Associate Professor in the School of Tourism and Hotel Management, Mugla University, Turkey. As a visiting scholar, he has recently been to the University of Namur, Belgium. He is the author of several books and has widely published in several tourism and hospitality journals. Alain Decrop is Professor of Marketing at the Louvain School of Management and a member of CeRCLe (Center for Research on Consumption and Leisure) at the University of Namur, Belgium. His works have been published in journals such as Annals of Tourism Research, Tourism Management, the Journal of Travel and Tourism Marketing and Tourism Analysis, as well as in many books.

Inhaltsangabe

Preface. Part 1: Motivation and Need Recognition 1. Interpretive Consumer
Research: Uncovering the 'Whys' Underlying Tourist Behavior 2. Antecedents
and Consequences of Prestige Motivation in Tourism: An Expectancy-Value
Motivation Part 2: Perception and Information Processing 3. Tourism
Destination Image Formation 4. Tourist Information Search Part 3:
Evaluation of Alternatives and Choice 5. Decision Strategies in Tourism
Evaluation 6. Planning and Exploratory Buying Behavior Part 4: The Tourism
Experience 7. Understanding Tourist Experience though Mindfulness Theory 8.
Unlocking the Shared Experience: Challenges of Consumer Experience Research
Part 5: Post-Choice Processes 9. Processes and Performances of Tourist
(Dis)Satisfaction 10. Service Failure, Tourist Complaints and Service
Recovery 11. What Determines Tourist Loyalty? In Search of a Theoretical
Explanation Part 6: Individual Determinants of Tourist Behavior 12. Tourism
Segmentation by Consumer-Based Variables 13. Emotions and Affective States
in Tourism Behaviour Part 7: Environmental Determinants of Tourist Behavior
14. E-tourist Behavior: The Influence of IT on Consumers 15. The Role of
Media Products on Consumer Behaviour in Tourism 16. Cross-Cultural
Differences in Tourist Behavior