Handbook on Electronic Commerce (eBook, PDF)

Redaktion: Shaw, Michael; Whinston, Andrew; Strader, Troy; Blanning, Robert

• Format: PDF

Produktbeschreibung

The new digital economy has pronounced implications for corporate strategy, marketing, operations, information systems, customer service, global supply-chain management, and product distribution. This handbook examines most aspects of electronic commerce, including electronic storefronts, online business, consumer interface, business-to-business networking, digital payment, legal issues, information product development, and electronic business models. An indispensable reference for professionals in e-commerce and Internet business.

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Produktdetails

• Verlag: Springer Berlin Heidelberg
• Seitenzahl: 723
• Erscheinungstermin: 6. Dezember 2012
• Englisch
• ISBN-13: 9783642583278
• Artikelnr.: 53058470