Harvard Business Review

Harvard Business Review on Increasing Customer Loyalty (eBook, ePUB)

• Format: ePub

Produktbeschreibung

How do you keep your customers coming back-and get them to bring others?

If you need the best practices and ideas for making your customers loyal and profitable--but don't have time to find them--this book is for you. Here are nine inspiring and useful perspectives, all in one place.

This collection of HBR articles will help you:

- Turn angry customers into loyal advocates

- Get more people to recommend you

- Boost customer satisfaction by satisfying your employees

- Focus on profitable customers--whether they're loyal or not

- Invest in the right CRM technology for your business

- Mine customer data for more effective marketing

- Increase your customers' lifetime value

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Produktdetails

• Verlag: Harvard Business Review Press
• Seitenzahl: 240
• Erscheinungstermin: 24. Februar 2011
• Englisch
• ISBN-13: 9781422171967
• Artikelnr.: 38456648

Autorenporträt

Harvard Business Review

Inhaltsangabe

Stop Trying to Delight Your Customers
Companies and the Customers Who Hate Them
The One Number You Need to Grow
Putting the Service-Profit Chain to Work
The Mismanagement of Customer Loyalty
CRM Done Right
Diamonds in the Data Mine
Want to Perfect Your Company's Service? Use Behavorial Science
Best Face Forward