Seminar paper from the year 2018 in the subject Business economics - Information Management, grade: 4.0, Penn State Harrisburg, language: English, abstract: Skitch is a visual communication application. It enables the user to capture, edit and share screenshots. Skitch uses the user’s previous knowledge, analogy as well as user’s long term memory because Skitch’s user interface is very similar to the user interfaces of Paint, one of Mircosoft’s first established applications, and Photoshop, one of the most used applications from today. The majority of users grow up with Microsoft applications. Furthermore, the application is taking advantage of the structure and organization as Paint had it way back then and Photoshop has it today. The tools are shown as a left sidebar menu.