Myc Riggulsford

Health and Medical Public Relations (eBook, PDF)

• Format: PDF

Produktbeschreibung

This book is about how and why information about health and medical science is communicated to target audiences through a range of PR techniques. It brings together information on the wide range of health-related public relations activities and combines a critical, analytical and cultural view of these activities with guidance on best practice.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 200
• Erscheinungstermin: 21. August 2013
• Englisch
• ISBN-13: 9781136501265
• Artikelnr.: 39449945

Autorenporträt

Myc Riggulsford is a science journalist and broadcaster, a pioneer in the field of issue management and regular guest speaker at international science communication conferences. He is a member of the Chartered Institute of Journalists and the Chartered Institute of Public Relations. After leaving the NHS in 1991 where he was head of public relations for UK Transplant Service, Myc founded The Walnut Bureau, a consultancy specialising in issue management, pressure groups and science communication. He is a consultant on ethics and pressure groups, and designs and runs science communication and media training courses for 5 UK research councils, AlphaGalileo, the British Council in Ukraine, Slovenia, Serbia, Lithuania, India, the Netherlands and South Africa. He also runs media workshops for the European Commission, for academic societies such as the Federation of European Neuroscience Societies, charities and public watchdogs, and he runs annual postgraduate and postdoctural seminars on media and ethical issues for UK and European universities.

Inhaltsangabe

Part A: Health PR in Context Chapter 1: What is PR? Chapter 2: Health and
medical PR sectors Chapter 3: Roles within health and medical PR Part B:
Media Relations Chapter 4: Getting your voice heard: basic health public
relations activities Chapter 5: Why health is big news Chapter 6: Other
types of health story Chapter 7: New Media Chapter 8: Journals Part C:
Communicating health in theory and practice Chapter 9: Health & medical
public relations planning Chapter 10: Communication, Consultation and
Access Part D: Health and medical PR in society Chapter 11: Politics,
ethics and the media Part E: A bit of history Chapter 12: Health and
Medical PR: a Modern History