Specifically, the intriguing discussions covered in this book are organised in the following chapters: trends and their global impact; the social context of health in today's global societies and the evolution of health promotion as a modern public policy health response; social and societal factors affecting health; theoretical concepts and approaches of health promotion; strategies and methods to work with people: community-oriented approaches applicable to health promotion and empowerment; health public policy; the mass media and health promotion; health needs assessment; programme development and evaluation.
This book will be a valuable resource for clinicians, health programmers, policymakers, community leaders, general public, and students in medicine and public health, and related programmes.
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