Roger Silver

Health Service Public Relations (eBook, ePUB)

A Guide to Good Practice

• Format: ePub

Produktbeschreibung

The first edition of this book was published at a time when the health service was less sensitive to its reputation and the effect this had on public confidence

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 200
• Erscheinungstermin: 19. April 2018
• Englisch
• ISBN-13: 9781315342788
• Artikelnr.: 55434174

Autorenporträt

Roger Silver

Inhaltsangabe

1. Public relations-for planned communication 2. Communicating with the
'big three* audience groups 3. Patients and the media 4. Codes of practice
5. Writing to be read 6. Products, events and programmes 7. Choosing the
specialists 8. Research and evaluation