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  • Format: ePub

This book provides a market-based approach to addressing the 'ills' of the current healthcare system. To provide context, it briefly highlights and puts in perspective the historical events that led to the current challenges. It presents a clear vision of a viable, market-based healthcare system that produces better health outcomes at lower costs and discusses recommendations to realize that vision for the major industry sectors impacted by the healthcare debate. This book provides the reader with concrete recommendation for next steps for each sector of the healthcare industry and includes case studies to illustrate their point.…mehr

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Produktbeschreibung
This book provides a market-based approach to addressing the 'ills' of the current healthcare system. To provide context, it briefly highlights and puts in perspective the historical events that led to the current challenges. It presents a clear vision of a viable, market-based healthcare system that produces better health outcomes at lower costs and discusses recommendations to realize that vision for the major industry sectors impacted by the healthcare debate. This book provides the reader with concrete recommendation for next steps for each sector of the healthcare industry and includes case studies to illustrate their point.

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Autorenporträt
Rita E. Numerof, Ph.D., President of Numerof & Associates, Inc., is an internationally recognized consultant and author with more than twenty-five years of experience in the field of strategy development and execution, business model design, and market analysis. Her clients have included Fortune 500 companies such as Johnson & Johnson, Eli Lilly, Pfizer, Westinghouse, AstraZeneca, Merck, Abbott Laboratories, major healthcare institutions, payers, and government agencies. The focus of her consulting addresses the challenges of maintaining competitive advantage in highly dynamic and regulated markets.

Dr. Numerof has been a consistent advocate for the importance of strategic differentiation, organizational alignment of structure, competencies and metrics to ensure effective implementation, and anticipating, rather than reacting to industry trends. She's been a pioneer in the area of economic and clinical value, anticipating the impact of changing global payer attitudes on the fundamental business model of the healthcare industry. Her work across the entire healthcare spectrum gives her a unique perspective on the challenges and needs of manufacturers, physicians, payers, and healthcare delivery institutions.

Under her leadership, NAI has developed proprietary approaches that provide precise insight and practical solutions to some of the industry's most complex business challenges. Taking a systemic approach, Dr. Numerof has addressed such diverse issues as comparative effectiveness research, accountable care, bundled pricing, consumer engagement, operationalizing compliance and transparency, portfolio management and the identification of growth platforms that provide sustainable differentiation through economic and clinical value, and effective commercialization based on value propositions that matter to key constituencies.

Dr. Numerof is widely published in business journals and has author