This is a book for all those who care not for the fashionable simulacra of the media creative, but for an understanding of the hard road to true originality. Part manual, part history of ideas, part manifesto - this a unique experimental journey around the outer limits of our culture. It debunks myths, contradicts familiar shiboleths and wages war on cliché and platitude as it has never been waged before.
A rallying cry and disruptive book for those bored with merely thinking outside the box.
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