Martin Soorjoo

Here's the Pitch (eBook, PDF)

How to Pitch Your Business to Anyone, Get Funded, and Win Clients

• Format: PDF

Produktbeschreibung

Advice for every pitch situation a modern day entrepreneur will encounter

Whether you're pitching for funding, the media, or to potential customers and partners, to survive and succeed as an entrepreneur, you have to know how to deliver a high-impact pitch. Here's the Pitch reveals powerful proven techniques to get your audience to take the action you want. You'll learn the same strategies and tactics that have been used by entrepreneurs to raise millions of dollars, secure partnerships, and win big sales contracts.

Here's the Pitch provides advice for every possible pitch situation, including virtual and Web 2.0 pitches. This book:

• Demonstrates proven, effective pitch techniques
• Offers step-by-step advice for preparing your pitch
• Helps you develop a confident, winning mind-set
• Examines a range of pitch scenarios entrepreneurs frequently encounter

Don't lose out on your next big sale, bid for exposure, or investment proposal for lack of skills. Here's the Pitch provides a complete toolkit that will enable you to deliver a confident, engaging, and successful pitch.

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Produktdetails

• Verlag: Jossey-Bass
• Erscheinungstermin: 31. Januar 2012
• Englisch
• ISBN-13: 9781118225363
• Artikelnr.: 38242180

Autorenporträt

MARTIN SOORJOO is a pitch strategist and founder of the San Franciscöbased Investor Pitch Clinic (IPC). He coaches entrepreneurs across the United States, Canada, Europe, and India, helping them launch and raise funding.??Prior to founding the IPC, Martin spent fifteen years as an attorney. He has worked with start-ups and investors, including senior investment bankers, venture capitalists, and angel investors.??This experience equipped him with unique insights into the challenges start-ups face and how investors make their decisions.??He is a Certified Master Practitioner of Neuro-Linguistic Programming (NLP) and expert in body language.

For more information, please visit investorpitchclinic.com

Inhaltsangabe

Acknowledgments ix
Introduction Life's a Pitch xi
Part I The Mechanics of Pitching 1
Chapter 1 The Power Dynamics of the Pitch 3
Chapter 2 Stand and Deliver 17
Chapter 3 Engage and Inspire 27
Chapter 4 The Power of Stories 37
Chapter 5 Handling Questions 47
Part II Forms of Pitch 59
Chapter 6 Attention-Grabbing Pitches 61
Chapter 7 The e-Pitch 73
Chapter 8 Pitch Materials: The Executive Summary and Pitch Deck 91
Part III Specific Audiences 105
Chapter 9 The Sales Pitch 107
Chapter 10 The Investor Pitch 119
Chapter 11 Crowdfunding: Pitching to the People 139
Chapter 12 Pitching the Media 153
Part IV Preparation 161
Chapter 13 Develop a Winning Mind-Set 163
Chapter 14 Prepare to Win 175
Bibliography 189
Index 191