Sarah Westwood

Hermes The Unwavering Monarch of the Luxury Industry (luxury brands) (eBook, ePUB)

• Format: ePub

Produktbeschreibung

Hermes is the reigning king of the luxury industry. It's the only one that has successfully maintained its status as a family business, even though top luxury conglomerates like LVMH, Kering, and Richmond have tried to acquire it. This is a brand that's not up for grabs. Naturally, I'm talking about Hermes. This book will take you through the complete history of the brand, including the stories behind all of its iconic products, how they were crafted, and the different variations available today. How did it come to be that a workshop founded nearly 200 years ago, dedicated to making saddles and horse harnesses, is not only thriving but also a coveted item on the shopping lists of fashion-conscious people worldwide in the 21st century, when only a tiny fraction of people engage in equestrian sports? What's the story behind the brand's ability to remain in the hands of a single family for nearly 200 years? What's the secret to its enduring success? We'll also dive into the mysterious waiting list, the quotas for buying bags, and I've even put together a list of insider tips for you if you're suddenly struck by the desire to own a coveted Hermes bag. Naturally, we'll explore the reasons behind the brand's high price tags. I have a soft spot for the stories behind family-owned brands, and there's a wealth of information to cover, so let's jump right in.

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Produktdetails

• Verlag: Sarah Westwood
• Erscheinungstermin: 4. November 2024
• Englisch
• ISBN-13: 9798227021441
• Artikelnr.: 72400617

Autorenporträt

Sarah Weswood is a fashion expert and author, with a career dedicated to exploring the rich cultural heritage and innovative designs of the world's most iconic luxury brands. Through their writing, Sarah Weswood seeks to uncover the stories behind these brands and foster a deeper appreciation for the artistry and craftsmanship that goes into creating each piece.