Dennis W. Johnson

Hired to Fight, Hired to Win (eBook, ePUB)

Hired to Fight, Hired to Win

• Format: ePub

Produktbeschreibung

When it comes to elections, campaigns matter. And despite the ever-increasing role of volunteers and amateurs, modern American political campaigns are a professional affair. Understanding how they are run and how campaign strategies are set requires an in-depth analysis of what political consultants do, from opposition research to public opinion polling and from directing media strategies to mobilzing voters--with fundraising a priority at all stages. At all levels of the electoral arena, modern, sophisticated campaigns cannot hope to be effective without the guiding disciplines of professional consultants.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 322
• Erscheinungstermin: 26. Juni 2015
• Englisch
• ISBN-13: 9781317553281
• Artikelnr.: 43157521

Autorenporträt

Dennis W. Johnson is professor emeritus and former associate dean of the George Washington University Graduate School of Political Management.

Inhaltsangabe

Selected Contents: Part One: Professional Campaigning: New Realities, New
Challenges 1. Political Consultants and Professionally Driven Campaigns 2.
Runnin for Office: Not for the Faint of Heart 3. Case Study: Challenging an
Incumbent U.S. Senator: The Realities of a Tough, Hard-Fought, Professional
Campaign Part Two: Weapons of Modern Campaigning 4. Political Research:
Digging Up the Dirt 5. Testing Public Opinion 6. The Media: Old and New 7.
Reaching Out to Voters 8. The Money Chase Part Three: Wider Reach of
Political Consulting 9. Ballot Issues, Local Elections, and Consultants 10.
Citizens, Voters, and Democratic Choice