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  • Format: ePub

By integrating star studies and film industry studies, Hollywood Stardom reveals the inextricable bonds between culture and commerce in contemporary notions of film stardom. * Integrates the traditions of star studies and industry studies to establish an original and innovative mode of analysis whereby the 'star image' is replaced with the 'star brand' * Offers the first extensive analysis of stardom in the 'post-studio' era * Combines genre, narrative, acting, and discourse analysis with aspects of marketing theory and the economic analysis of the film market * Draws on an extensive body of…mehr

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Produktbeschreibung
By integrating star studies and film industry studies, Hollywood Stardom reveals the inextricable bonds between culture and commerce in contemporary notions of film stardom. * Integrates the traditions of star studies and industry studies to establish an original and innovative mode of analysis whereby the 'star image' is replaced with the 'star brand' * Offers the first extensive analysis of stardom in the 'post-studio' era * Combines genre, narrative, acting, and discourse analysis with aspects of marketing theory and the economic analysis of the film market * Draws on an extensive body of research data not previously deployed in film scholarship * A wide range of star examples are explored including George Clooney, Mel Gibson, Tom Cruise, Daniel Day-Lewis, Tom Hanks, Will Smith, and Julia Roberts

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Autorenporträt
Paul McDonald is Chair of Creative Industries at the University of Nottingham. He is the author of The Star System: Hollywood's Production of Popular Identities (2000) and Video and DVD Industries (2007), and co-editor of The Contemporary Hollywood Film Industry (2008).