Hollywood Stardom (eBook, PDF)
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By integrating star studies and film industry studies, HollywoodStardom reveals the inextricable bonds between culture andcommerce in contemporary notions of film stardom. * Integrates the traditions of star studies and industry studiesto establish an original and innovative mode of analysis wherebythe 'star image' is replaced with the 'starbrand' * Offers the first extensive analysis of stardom in the'post-studio' era * Combines genre, narrative, acting, and discourse analysis withaspects of marketing theory and the economic analysis of the filmmarket * Draws on an extensive body of research ...
By integrating star studies and film industry studies, HollywoodStardom reveals the inextricable bonds between culture andcommerce in contemporary notions of film stardom. * Integrates the traditions of star studies and industry studiesto establish an original and innovative mode of analysis wherebythe 'star image' is replaced with the 'starbrand' * Offers the first extensive analysis of stardom in the'post-studio' era * Combines genre, narrative, acting, and discourse analysis withaspects of marketing theory and the economic analysis of the filmmarket * Draws on an extensive body of research data not previouslydeployed in film scholarship * A wide range of star examples are explored including GeorgeClooney, Mel Gibson, Tom Cruise, Daniel Day-Lewis, Tom Hanks, WillSmith, and Julia Roberts
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