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Updated and expanded! The authoritative guide to conceiving and launching your own home-based food business - from idea to recipe to final product. Follow your dream to launch a food business from your home and join the booming movement of food entrepreneurs. Fully updated and expanded, Homemade for Sale, Second Edition is the authoritative guide to launching a successful food enterprise from your kitchen. It covers everything you need to get cooking for your customers, providing a clear road map to go from ideas and recipes to owning a food business. Contents includes: Product…mehr
Updated and expanded! The authoritative guide to conceiving and launching your own home-based food business - from idea to recipe to final product.
Follow your dream to launch a food business from your home and join the booming movement of food entrepreneurs.
Fully updated and expanded, Homemade for Sale, Second Edition is the authoritative guide to launching a successful food enterprise from your kitchen. It covers everything you need to get cooking for your customers, providing a clear road map to go from ideas and recipes to owning a food business. Contents includes:
Product development and testing
Understanding state cottage food and food freedom laws and advocacy
Independently tested recipes for non-hazardous food products, including frostings
Marketing and developing your niche
Step-by-step guides for packaging, labeling, and creating displays
Structuring and running your business while planning for the future
Bookkeeping and financial management
Managing liability, risk, and government regulations
Avoiding burnout through self-care and time management
Profiles of successful food entrepreneurs.
More people than ever are demanding real food made with real ingredients by real people, and you have the freedom to earn by starting a food business from home. No capital needed, just good recipes and enthusiasm, plus enough business know-how found in the pages of Homemade for Sale to be a success. Everything else is probably already in your kitchen. Best of all, you can start right now!
AWARDS
SILVER 2023 Living Now Book Awards: How-To / DIY
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Lisa Kivirist and John D. Ivanko are nationally recognised speakers and writers with 15 books between them including the award-winning ECOpreneuring, Homemade for Sale, Farmstead Chef, and Rural Renaissance. Lisa is the instructor for the best-selling online Udemy course: How to Start and Market a Food Business from Your Home Kitchen. Together, they spearheaded the first-ever Home-based Food Entrepreneur Virtual National Conference. Lisa served as a plaintiff in the successful lawsuit that legalized the sale of home-baked goods in Wisconsin. She also leads Soil Sisters, an award-winning project of Renewing the Countryside that supports women in sustainable agriculture and is the author of Soil Sisters: A Toolkit for Women Farmers. John is a photographer and the co-author for six award-winning multicultural children's books including To Be a Kid, Come Out and Play, and Back to School. John and Lisa are innkeepers of the completely solar-powered Inn Serendipity B&B in Wisconsin.
Inhaltsangabe
Foreword by Nell Newman Introduction: Cottage Food, Food Freedom, & Growing a Movement Cottage Food Surge Work Your Passion for Food First-timers or Seasoned Pros? It's Thyme. Why Now? Key Elements of Cottage Food Laws Organization of This Book SECTION 1: GETTING STARTED Chapter 1: Navigating Your State's Cottage Food Law Historic Roots, Back to the Homestead Food Products Versus Food Service Cottage Food Movement is Growing Tips for Understanding a Cottage Food Law Mapping the Movement with Forager Cottage Food Operator Assessment by University of Wisconsin-Stout Research Study Chapter 2: What's Cooking? What Products Can You Sell? Where Can You Sell Your Products? How Are You Allowed to Sell Your Products? How Much Can You Sell of Your Products? Be Your Own Advocate Chapter 3: Ideas in the Oven: Identify Your Business Goals My Kitchen, My Rules Recipe for Success CFO Self-assessment SECTION 2: WHAT'S COOKING: PRODUCT DEVELOPMENT AND RECIPES Chapter 4: Understanding Non-hazardous Food Products Food Safety Non-hazardous Basics Common Non-hazardous Food Products Non-hazardous Testing Process Chapter 5: Independently Tested Non-hazardous Recipes for Food Products Best Practices & Kitchen Wisdom Ingredients: Celebrating Local Foods & Grains Recipes: Muffins & Scones Recipes: Cookies & Cakes Recipes: Crackers Recipes: Frostings SECTION 3: SELLING YOUR STORY: MARKETING Chapter 6: Product Development: Design, Name, Logo, & Packaging Niche, Target, & Positioning Product Design & Attributes Naming Your Products & Business Chapter 7: Better Labels & Packaging That Increase Sales Keep It Homespun, Yet Professional Five Basics of Product Labeling Identify Packaging Goals Chapter 8: Packaging Ideas to Increase Sales Three Purchase Scenarios: Impulse, Gifts, Snacks Packaging that Reflects Your Values & Brand Encyclopedia of Packaging Options Chapter 9: Amp Up Your Jams & Other Jarred Products Common Jar Blunders Adding Effective Visual Appeal to Jars Combining Items to Create Attractive Holiday Gift Baskets Label & Package Efficiently Chapter 10: Proving the Market & Getting a Plan Market Feasibility: Testing the Market Competitive Analysis Planning for Profits The Back-of-the-Napkin Plan Organizing, Planning, & Managing the Business Chapter 11: Getting the Right Price Business Expenses Self-worth: Valuing Your Time Pricing Your Product Variable Savings Chapter 12: Moving Your Product to Market Sales Venues: Places to Sell Direct Customer Deliveries Home Pickup Community Events Special Events or Weddings Wholesale (Indirect) Mail Order Stay on Target for a Bull's-eye Thematic Displays to Boost Sales Chapter 13: Promotion: Persuading Customers with Advertising & Public Relations Promotion Advertising Public Relations Chapter 14: People, Partnerships, & Purpose People Partnerships, Networking, & Cause-related Marketing Purpose & Passion SECTION 4: ORGANIZING, PLANNING, & MANAGING THE BUSINESS Chapter 15: Ready, Set, Go: Organize Your Kitchen Five Steps for Setting Up Your Home Processing Facility Chapter 16: Time Management & Beating Burnout Identifying Burnout Six Components of a Healthy CFO Lifestyle Let the Care for the Product Carry Over to You Chapter 17: Make It Legal: Establish Your Business in 7 Easy Steps Step 1: Do a Local Zoning Check Step 2: Get Licensed Step 3: Set Up Your Business & Structure It Wisely No Personal Liability Protection Distinct Legal Entity Offering Personal Liability Protection to Shareholders Step 4: Secure a State Business License (If Needed) Step 5: Get a State Sales Tax Permit (If Needed) Step 6: Get a Local Business License (If Needed) Step 7: Manage Risk with Insurance Chapter 18: Day-to-day Financial Management Day-to-day Financial Management Income Statement & Balance Sheet Expenses Defined Bookkeeping Basics Cash Flow Is King No Cakewalk: Hobby Versus Business SECTION 5: SCALING UP Chapter 19: Scaling Up First, a Reality Check Casting Off the Shackles of the Cottage Food Law Wholesale Expansion State Prerequisites for Wholesale & Mail Order Three Options for a Licensed Food Production Facility Chapter 20: Multiple Markets & Money Matters Markets, Markets Everywhere From Handmade to Mechanized Labeling for the Big Leagues Pricing & Distribution Revisited: A Whole New Formula Magnifying Your Marketing Raising Some Dough Keep Tabs SECTION 6: FUTURE OF COTTAGE FOODS: FREEDOM! Chapter 21: Importance of Cottage Food Advocacy Wisconsin: Lessons in Lawsuits, Collaboration, & Patience Work the System Chapter 22: Organize Your State Cottage Food Association The Reasons Why State Associations Rock Association Start-up in Four Steps Chapter 23: Final Frontier: Food Freedom Foundation of Food Freedom States Leading the Way Lemonade Law Loophole Online App Platforms Provide a Bridge to Customers Ignite Your State's Food Freedom Law Epilogue: Icing on the Cake Index
Foreword by Nell Newman Introduction: Cottage Food, Food Freedom, & Growing a Movement Cottage Food Surge Work Your Passion for Food First-timers or Seasoned Pros? It's Thyme. Why Now? Key Elements of Cottage Food Laws Organization of This Book SECTION 1: GETTING STARTED Chapter 1: Navigating Your State's Cottage Food Law Historic Roots, Back to the Homestead Food Products Versus Food Service Cottage Food Movement is Growing Tips for Understanding a Cottage Food Law Mapping the Movement with Forager Cottage Food Operator Assessment by University of Wisconsin-Stout Research Study Chapter 2: What's Cooking? What Products Can You Sell? Where Can You Sell Your Products? How Are You Allowed to Sell Your Products? How Much Can You Sell of Your Products? Be Your Own Advocate Chapter 3: Ideas in the Oven: Identify Your Business Goals My Kitchen, My Rules Recipe for Success CFO Self-assessment SECTION 2: WHAT'S COOKING: PRODUCT DEVELOPMENT AND RECIPES Chapter 4: Understanding Non-hazardous Food Products Food Safety Non-hazardous Basics Common Non-hazardous Food Products Non-hazardous Testing Process Chapter 5: Independently Tested Non-hazardous Recipes for Food Products Best Practices & Kitchen Wisdom Ingredients: Celebrating Local Foods & Grains Recipes: Muffins & Scones Recipes: Cookies & Cakes Recipes: Crackers Recipes: Frostings SECTION 3: SELLING YOUR STORY: MARKETING Chapter 6: Product Development: Design, Name, Logo, & Packaging Niche, Target, & Positioning Product Design & Attributes Naming Your Products & Business Chapter 7: Better Labels & Packaging That Increase Sales Keep It Homespun, Yet Professional Five Basics of Product Labeling Identify Packaging Goals Chapter 8: Packaging Ideas to Increase Sales Three Purchase Scenarios: Impulse, Gifts, Snacks Packaging that Reflects Your Values & Brand Encyclopedia of Packaging Options Chapter 9: Amp Up Your Jams & Other Jarred Products Common Jar Blunders Adding Effective Visual Appeal to Jars Combining Items to Create Attractive Holiday Gift Baskets Label & Package Efficiently Chapter 10: Proving the Market & Getting a Plan Market Feasibility: Testing the Market Competitive Analysis Planning for Profits The Back-of-the-Napkin Plan Organizing, Planning, & Managing the Business Chapter 11: Getting the Right Price Business Expenses Self-worth: Valuing Your Time Pricing Your Product Variable Savings Chapter 12: Moving Your Product to Market Sales Venues: Places to Sell Direct Customer Deliveries Home Pickup Community Events Special Events or Weddings Wholesale (Indirect) Mail Order Stay on Target for a Bull's-eye Thematic Displays to Boost Sales Chapter 13: Promotion: Persuading Customers with Advertising & Public Relations Promotion Advertising Public Relations Chapter 14: People, Partnerships, & Purpose People Partnerships, Networking, & Cause-related Marketing Purpose & Passion SECTION 4: ORGANIZING, PLANNING, & MANAGING THE BUSINESS Chapter 15: Ready, Set, Go: Organize Your Kitchen Five Steps for Setting Up Your Home Processing Facility Chapter 16: Time Management & Beating Burnout Identifying Burnout Six Components of a Healthy CFO Lifestyle Let the Care for the Product Carry Over to You Chapter 17: Make It Legal: Establish Your Business in 7 Easy Steps Step 1: Do a Local Zoning Check Step 2: Get Licensed Step 3: Set Up Your Business & Structure It Wisely No Personal Liability Protection Distinct Legal Entity Offering Personal Liability Protection to Shareholders Step 4: Secure a State Business License (If Needed) Step 5: Get a State Sales Tax Permit (If Needed) Step 6: Get a Local Business License (If Needed) Step 7: Manage Risk with Insurance Chapter 18: Day-to-day Financial Management Day-to-day Financial Management Income Statement & Balance Sheet Expenses Defined Bookkeeping Basics Cash Flow Is King No Cakewalk: Hobby Versus Business SECTION 5: SCALING UP Chapter 19: Scaling Up First, a Reality Check Casting Off the Shackles of the Cottage Food Law Wholesale Expansion State Prerequisites for Wholesale & Mail Order Three Options for a Licensed Food Production Facility Chapter 20: Multiple Markets & Money Matters Markets, Markets Everywhere From Handmade to Mechanized Labeling for the Big Leagues Pricing & Distribution Revisited: A Whole New Formula Magnifying Your Marketing Raising Some Dough Keep Tabs SECTION 6: FUTURE OF COTTAGE FOODS: FREEDOM! Chapter 21: Importance of Cottage Food Advocacy Wisconsin: Lessons in Lawsuits, Collaboration, & Patience Work the System Chapter 22: Organize Your State Cottage Food Association The Reasons Why State Associations Rock Association Start-up in Four Steps Chapter 23: Final Frontier: Food Freedom Foundation of Food Freedom States Leading the Way Lemonade Law Loophole Online App Platforms Provide a Bridge to Customers Ignite Your State's Food Freedom Law Epilogue: Icing on the Cake Index
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