Nir Eyal

Hooked (eBook, ePUB)

How to Build Habit-Forming Products

• Format: ePub

Produktbeschreibung

THE INTERNATIONAL BESTSELLER WITH OVER 500,000 COPIES SOLD WORLDWIDE.

IN 'HOOKED', NIR EYAL REVEALS HOW SUCCESSFUL COMPANIES CREATE PRODUCTS PEOPLE CAN'T PUT DOWN.

'Hooked changed my life. It's essential reading for anyone who wants to better understand their actions and habits.' - Steven Bartlett, investor, BBC Dragon and host of The Diary of a CEO podcast

*****

Why do some products capture our attention while others flop?
What makes us engage with certain things out of sheer habit?
Is there an underlying pattern to how technologies hook us?

Nir Eyal answers these questions (and many more) with the Hook Model - a four-step process that, when embedded into products, subtly encourages customer behaviour. Through consecutive "hook cycles," these products bring people back again and again.

Eyal provides readers with practical insights to create user habits that stick; actionable steps for building products people love; and riveting examples, from the iPhone to Twitter, Instagram and Google.

WHAT READERS ARE SAYING:

• 'A great book for the modern marketing or business professional but [also] a great read for anyone interested in the psychology of habit and how it shapes our lives, our personalities and products.'
• 'Whether you are an entrepreneur just getting started, a psychologist seeking depth or an avid reader wanting to know more about the world around us, you'll love this book!'
• 'Ironically, I was hooked on to this book! A must read for people looking to know the psychology behind tech giants like Facebook and Pinterest.'

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Produktdetails

• Verlag: Penguin Books Ltd
• Erscheinungstermin: 4. November 2014
• Englisch
• ISBN-13: 9780241971857
• Artikelnr.: 41673748

Autorenporträt

Nir Eyal is the bestselling author of Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life. He has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.

Rezensionen

Draws on behavioural economics and neuroscience to examine why some products, games and television shows become habits, while others sink. This is useful knowledge for entrepreneurs, marketers and designers ... crucial to generating followers, viewers, consumers and revenues. Financial Times Business Education