The book analyzes the evolving landscape of horror media in the age of streaming and social media, showing how these platforms shape fan experiences. It uses a mixed-methods approach, combining quantitative data like box office figures with qualitative insights from fan interviews and online forums.
Beginning with the core concepts of horror theory and fan studies, the book progresses through psychological dimensions, media evolution, and economic impact, offering practical insights for filmmakers, media producers, and marketers.
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