Ahmed Hassanien, Crispin Dale

Hospitality Business Development (eBook, PDF)

• Format: PDF

Produktbeschreibung

Hospitality Business Development analyses and evaluates the different aspects of business growth routes and development processes in the international hospitality industry. It considers the essential features of the strategic business context, in which any hospitality organization operates.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 236
• Erscheinungstermin: 6. November 2019
• Englisch
• ISBN-13: 9781351033695
• Artikelnr.: 58101711

Autorenporträt

Ahmed Hassanien is course leader of hospitality management, Napier Business School, Edinburgh Napier University. He has a PhD in hospitality management from Strathclyde University and an MA in teaching and learning in higher education from the University of Wolverhampton.

Crispin Dale has experience of working in the hospitality industry at both an operational and management level. He has taught hospitality management at the undergraduate and postgraduate levels for a number of years. He obtained his master's degree from Lancaster University and completed his PhD with the University of Wolverhampton.

Inhaltsangabe

1. Introduction to Hospitality Business Development 2. Hospitality Business
Model 3. Scope of the Hospitality Industry 4. The Hospitality Environment
5. Hospitality Business Positioning 6. Developing Customer Value in
Hospitality Businesses 7. Hospitality Business Plan 8. Business development
Routes and Directions 9. Business Development Methods 10. New Product
Development 11. Hospitality Property Renovation 12. Conclusions