Hospitality Marketing and Consumer Behavior (eBook, ePUB)

Creating Memorable Experiences
Redaktion: Jauhari, Vinnie

• Format: ePub

Produktbeschreibung

Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on global experiences, this new book looks at the diverse factors that create these positive experiences and provides insight into marketing and consumer behavior in the context of hospitality and tourism. The dynamics of emerging economies has been captured, and some lessons have been drawn from best practices across the globe.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 378
• Erscheinungstermin: 26. Juni 2017
• Englisch
• ISBN-13: 9781315341996
• Artikelnr.: 48786966

Autorenporträt

Jauhari, Vinnie

Inhaltsangabe

Consumer Experiences: An Introduction. Perspectives On Customer Experience.
Creating Memorable Consumer Experiences: Insights from the Hospitality and
Tourism Industry. Creating Memorable Experiences: Lessons from the World's
Top 10 Hotels. Sector Insights. Dimensional Analysis of Customer Experience
in the Civil Aviation Sector. Dimensions of Retail Service Convenience in
Emerging Market Settings: A Qualitative Investigation. Assessing Quality of
Food, Service, and Customer Experience at a Restaurant: The Case of a
Student-Run Restaurant in the USA. Value Drivers: HR Competencies. An
Exploratory Study of Competencies Required to Co-Create Memorable Customer
Experiences in the Hospitality Industry. Quality Aspects. Exploration of
Service Quality Factors in Restaurant Industry: A Study of Selected
Restaurants in the New Delhi Region. Pricing. Consumer Behavior in
Restaurants: Assessing the Importance of Restaurant Attributes in Consumer
Patronage and Willingness to Pay. Driving Value Through Pricing: Strategies
Adopted by Managers in Price-Sensitive and Fiercely Competitive Markets.
Technology. Managing Technologies for Consumer Engagement. Social Media.
Social Media and Engaging with Consumers in the Hospitality Sector.
Heritage Hotels in India: Offering Unique Experiences to Customers with
Sustainable Practices as a Differentiator.