How Did Lubitsch Do It? restores Lubitsch to his former stature in the world of cinema. Joseph McBride analyzes Lubitsch's films in rich detail in the first in-depth critical study to consider the full scope of his work and its evolution in both his native and adopted lands. McBride explains the "Lubitsch Touch" and shows how the director challenged American attitudes toward romance and sex. Expressed obliquely, through sly innuendo, Lubitsch's risqué, sophisticated, continental humor engaged the viewer's intelligence while circumventing the strictures of censorship in such masterworks as The Marriage Circle, Trouble in Paradise, Design for Living, Ninotchka, The Shop Around the Corner, and To Be or Not to Be. McBride's analysis of these films brings to life Lubitsch's wit and inventiveness and offers revealing insights into his working methods.
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