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Seminar paper from the year 2004 in the subject Business economics - Economic Policy, grade: 2,0, University of Bradford (Management School), language: English, abstract: With the global business environments slowly recovering from several years of downturn in the markets the question is how competitive Europe is in the future. In Comparison with the three major business regions in the world, Europe is lagging behind. [...] Several experts think that Europe’s chemical industry will not be competitive in the long-run, even though this issue is not mainly a lack of competitiveness as more a matter of the fact, that the necessary growth is just not there (Chemical Market Reporter 2003). The purpose of this report is to stress out the effects of the implementation of the new European chemicals policy, its relevance for the competitiveness of the Europe and it’s the effects on Bayer Chemicals AG.