Paula Owen

How Gamification Can Help Your Business Engage in Sustainability (eBook, PDF)

• Format: PDF

Produktbeschreibung

How Gamification Can Help Your Business Engage in Sustainability investigates the current thinking and practice around gamification, drawing together the emerging facts and best practice to help businesses decide whether the theories of gamification can be fruitfully applied in engaging customers, staff and other stakeholders in sustainability.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 74
• Erscheinungstermin: 8. September 2017
• Englisch
• ISBN-13: 9781351275590
• Artikelnr.: 49265904

Autorenporträt

Owen, Paula

Inhaltsangabe

1. Introducing gamification: A flash in the pan or the next big thing?2.
Elements of the theory: The Lego set of gamification3. Gamification for
sustainability: Can 'fun and games' really save the planet?4.
Eco-gamification in business: How is it playing out?5. Conclusion: Are you
game?