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"This is a cogent and valuable contribution given that we are rapidly moving from a textual age, in which people have learnt about the world predominantly by reading, to a visual age, where visual media (including the internet) are the primary means of formulating worldviews and identities. One of the ironies may be that film itself is becoming passé as the media of choice for the younger generation. This book encourages us towait and watch for Hollywood s response to this challenge." - Dr. David Hundt, Deakin University, Melbourne, and author of Korea s Developmental Alliance