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"In this timely and accessible book, Ames (Eastern Illinois Univ.) and Burcon (Univ. of Michigan) use meta-analyses of audience studies, textual analyses of blogs, user comments and reviews of media texts and products, and one survey to analyze regressive popular cultural texts (e.g., films, toys, self-help books) and stereotypical representations of cisgender girls and women. ... Summing Up: Recommended. Upper-division undergraduates through faculty." (T. E. Adams, Choice, Vol. 54 (3), November, 2016)