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Case Study from the year 2013 in the subject Business economics - Offline Marketing and Online Marketing, , language: English, abstract: The present thesis uses secondary data and quantitative research to discuss political instability and its effects on the Greek tourism industry and Greek economy. The thesis presents a number of proposals on how Greece can protect its tourism industry from political instability. The emphasis is given to crisis management and disaster management planning to alleviate the negative economic effects of political instability. In addition, all theories associated to tourism motivation and decision making are studied.…mehr

Produktbeschreibung
Case Study from the year 2013 in the subject Business economics - Offline Marketing and Online Marketing, , language: English, abstract: The present thesis uses secondary data and quantitative research to discuss political instability and its effects on the Greek tourism industry and Greek economy. The thesis presents a number of proposals on how Greece can protect its tourism industry from political instability. The emphasis is given to crisis management and disaster management planning to alleviate the negative economic effects of political instability. In addition, all theories associated to tourism motivation and decision making are studied.

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Autorenporträt
Born in Athens, Greece, I studied economics, agricultural policy analysis, marketing and communication with new technologies and human resources management (BSc, MSc, DProf). I am an author of more than 40 books specialized in economics, accountancy and management. I have been an MBA lecturer for 19 years and I have taught more than 800 students and seminar attendants. I have worked as a Manager at Microsoft and other IT and Telcom companies. I am a registered consultant on entrepreneurship and innovation of European Union for small and medium enterprises and certified by Chartered Institute of Marketing. An active blogger, I write about economics at mastroyanni.blogspot.com. My articles have been published at numerous magazines, newspapers and blogs. About me and my books you may read at my blog: http://mastroyanni.blogspot.gr