Javier Celaya, José Antonio Vázquez, María Jesús Rojas, Elisa Yuste, Maribel Riaza

How the new business models in the digital age have evolved (eBook, ePUB)

• Format: ePub

Produktbeschreibung

This second edition of New Business Models in the Digital Age is full of updated, need-to-know information for anyone interested in this topic. Due to the outstanding reception the original report had in 2014, having been downloaded over 5,000 times, and because of all of the available new data and important developments, it was necessary to expand the report after just a year to include all of the changes that have taken place since then. Some of the biggest news in this year's edition comes from the world of micropayments, namely the new and hotly debated "pay what you read" business model. The newest changes in subscription models, which are having a hard time taking hold in the book sector, are also discussed as is the surge in the number of new crowdfunding projects that have led to the consolidation of this business trend in the last year alone.

Produktdetails

• Verlag: Dosdoce
• Seitenzahl: 105
• Erscheinungstermin: 7. März 2016
• Englisch
• ISBN-13: 9788494428463
• Artikelnr.: 44654345

Autorenporträt

Dosdoce.com is a website dedicated to the analysis of new technologies in the book world. Since its launch in 2004, Dosdoce.com's aim has been to encourage publishers, booksellers, libraries, museums, foundations, etc. to incorporate all kinds of technology and to better understand the implications and benefits that using technology may have for their organizations.

Inhaltsangabe

0. INTRODUCTION TRANSVERSAL TENDENCIES THAT SHAPE BUSINESS MODELS BEYOND SINGLE-UNIT SALES: NEW BUSINESS MODELS 1. DIGITAL BUSINESS MODELS 1.1. MICROPAYMENTS: FRAGMENTED CONTENT 1.2. PAY-PER-USE: STREAMING & PAY-PER-VIEW 1.3. SUBSCRIPTION 1.4. MEMBERSHIP 1.5. FREEMIUM/PREMIUM 1.6. EMBEDDED ADVERTISING 1.7. OPEN ACCESS 1.8. P2P-MOOCs 2. NEW MODELS SOMEWHERE BETWEEN EXPERIMENTATION AND RATIONALIZATION 2.1. PAY WHAT YOU WANT 2.2. BUNDLING 2.3. CROWDFUNDING 2.4. GAMIFICATION 2.5. DIRECT SELLING 2.6. SELF-PUBLISHING 2.7. LIBRARY eLENDING TYPES OF LICENSES: PERMANENT, PERPETUAL ACCESS, SUBSCRIPTION, PAY WHAT YOU READ, ETC. COMPARATIVE ANALYSIS OF INTERNATIONAL PLATFORMS KEY POINTS TO CONSIDER WHEN STARTING AN eLENDING PROJECT 2.8. RIGHTS LICENSING PLATFORMS 3. THE CURRENT STATE OF eCOMMERCE AND THE EVOLUTION OF PAYMENT MODELS 3.1. FROM RETAIL TO eCOMMERCE 3.2. BIG DATA. THE KEY TO DIGITAL BUSINESS MODELS 3.3. FROM FREE TO DIVERSIFICATION: MOVING TOWARDS A BLENDED MODEL 3.4. DIGITAL EVOLUTION AND TRENDS IN LATIN AMERICA CHALLENGES AND OPPORTUNITIES 4. CONCLUSIONS