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Like Eats, Shoots and Leaves for rhetoric | A humorous, elevating read that illuminates everyday life | Packed with quotations, cartoons and graphs | Popular smart thinking category
A humorous, elevating read that illuminates everyday life
Packed with quotations, cartoons and graphs
Popular smart thinking category
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Autorenporträt
Guy Doza is a speechwriter, trainer, and public affairs consultant. He started his career in political research before branching out into corporate speechwriting. He now works independently for a range of international clients whom he writes on a variety of subjects. Guy is a two time TEDx speaker and has lectured on rhetoric at several of the world's leading universities. After his excellent experience writing his debut book with Canbury press (his words), he has written a second: The Language of Evil: How Dictators Manipulate the Masses and Wield Power Through Words (2025).
Inhaltsangabe
INTRODUCTION. The author introduces the ancient art of rhetoric and explains its importance in everyday life as well as how it has been used – and still is used – by people and organisations seeking to influence our views and behaviour. Mentions rhetoric swindling persuasive language Aristotle 1. TOUCHING THE HEART. Introducing how rhetoric can be used in practice with examples ranging from a simple love letter phrased in many different ways to convey different messages to the Axis of Evil speech by US President George W Bush and the Stolen Generations speech by Australian PM Kevin Rudd 2. THE THREE MUSKETEERS OF RHETORIC. Welcome to Logos Ethos and Pathos key elements of rhetoric – a bit like the rhetorical equivalent of the four horsemen of the apocalypse. Only with three so the three musketeers is a better cliché. Logos is the use of logic ethos is the use of emotion 3. LOGOS. Introducing and explaining the uses of logos in rhetoric including a quick primer on formal logic such as minor and major premise and logical fallacies. Mentions rhetorical technique formal logic informal logic Malala MMR vaccine Brexit Battle Bus Barack Obama argumentum ad rem 4. ETHOS. Introducing and explaining the rhetorical concept of ethos – the use of reputation to bolster one's argument. Mentions argumentum ad hominem JK Rowling Julia Gillard Justin Bieber George W Bush Shakespeare All’s Well That Ends Well 5. PATHOS. Introduction to pathos in rhetoric looking at examples throughout history where speakers or writers have invoked emotion to strengthen their argument. Donald Trump Martin Luther King Jr I Have a Dream speech Michelle Obama Melania Trump Johnny Mercer Hilary Benn Oprah Winfrey 6. REPETITION. The use of the many different types of repetition in rhetoric including tricolon epizeuxis anaphora epistrophe anadiplosis abundantia isocolon chiasmus. Mentions historical and political figures Julius Caesar Abraham Lincoln Tony Blair Barack Obama and Kevin Rudd 7. REPETITION (AGAIN!). Explaining further rhetorical techniques such as anadiplosis abundantia isocolon chiasmus. Mentions We Shall Fight on the Beaches Yoda US President George W Bush Malcolm X abundantia Kevin Rudd Sojourner Truth Ain’t I a woman? anti-slavery speech 8. TRICKS OF THE TIRADE. Introducing other rhetorical techniques used by the likes of Nelson Mandela and Donald Trump. Mentions rhetoric comprobatio Donald Trump Mississippi Alabama Nelson Mandela occultatio kairos periphrasis aporia apostrophe apodioxis digressio reductio ad absurdum 9. LOGICAL FALLACIES. Revealing the logical fallacies present when skilled practitioners of rhetoric use persuasive language and writing. Mentions slippery slope Australian Marriage Law Postal Survey Benjamin Netanyahu tu quoque false cause David Silvester false dichotomy Abdul Fattah al-Sisi 10. TO QUESTION OR NOT TO QUESTION – THAT IS THE QUESTION. Exploring the operation of rhetorical questions known in rhetoric as erotema. Examples include Greta Thunberg Barack Obama and Shylock in Merchant of Venice. Mentions false dichotomy epiplexis Merchant of Venice Shylock Hypophora 11. I'M SORRY I DID IT... APOLOGIES. How to apologise without making matters worse for instance if you run over the next-door neighbours cat don't glibly offer to buy them a new one. Features the six key psychological components of a successful apology. Mentions admission of guilt and regret 12. RHETORIC IN TIMES OF CRISIS. The use of rhetoric in crises as demonstrated by Winston Churchill. We Shall Fight Them on the Beaches kairos People’s Republic of China Mao Zedong Covid-19 speech anadiplosis tricolon Queen Elizabeth II Princess Diana funeral rhetoric Menachem Begin BP spill 13. RHETORIC IN THE WORKPLACE. Rhetoric in LinkedIn profiles job applications and CVs. Mentions ethos work rhetoric employment rhetoric office banter antithesis job applications Legally Blonde comprobatio CV rhetoric TEDx Talk rhetoric public speaking 14. RHETORIC AND PUBS (PUBS TINDER AND THE GUTTER). The operation of rhetoric in private lives such as in dating profiles and in wedding vows. Mentions tricolon epizeuxis 'education education education' rhetoric of Tinder rhetorician Grindr profile Pride and Prejudice Jane Austen 15. THE END AND A QUIZ. A quiz to end the book. See how many rhetorical techniques you can spot in Barack Obama's acceptance speech after the 2008 presidential election in Grant Park Chicago. Techniques to spot: kairos anaphora epistrophe tricolon antithesis erotema ethos pathos isocolon GLOSSARY. Glossary of rhetorical terms. Mentions ethos pathos logos abundantia anadiplosis anaphora antithesis apodioxis aporia apostrophe argumentum ad hominem argumentum ad populum argumentum ad rem chiasmus comprobatio digressio elenchus enthymeme epiplexis epistrophe ACKNOWLEDGEMENTS. Mentions CMM Literary Agency Simon & Schuster Kate Woodruff Anna Stelter Ruby Bennett Canbury Press INDEX. Full index of rhetorical terms and historical characters used in the book ranging from Tony Abbot the Australian PM to Mao Zedong
INTRODUCTION. The author introduces the ancient art of rhetoric and explains its importance in everyday life as well as how it has been used – and still is used – by people and organisations seeking to influence our views and behaviour. Mentions rhetoric swindling persuasive language Aristotle 1. TOUCHING THE HEART. Introducing how rhetoric can be used in practice with examples ranging from a simple love letter phrased in many different ways to convey different messages to the Axis of Evil speech by US President George W Bush and the Stolen Generations speech by Australian PM Kevin Rudd 2. THE THREE MUSKETEERS OF RHETORIC. Welcome to Logos Ethos and Pathos key elements of rhetoric – a bit like the rhetorical equivalent of the four horsemen of the apocalypse. Only with three so the three musketeers is a better cliché. Logos is the use of logic ethos is the use of emotion 3. LOGOS. Introducing and explaining the uses of logos in rhetoric including a quick primer on formal logic such as minor and major premise and logical fallacies. Mentions rhetorical technique formal logic informal logic Malala MMR vaccine Brexit Battle Bus Barack Obama argumentum ad rem 4. ETHOS. Introducing and explaining the rhetorical concept of ethos – the use of reputation to bolster one's argument. Mentions argumentum ad hominem JK Rowling Julia Gillard Justin Bieber George W Bush Shakespeare All’s Well That Ends Well 5. PATHOS. Introduction to pathos in rhetoric looking at examples throughout history where speakers or writers have invoked emotion to strengthen their argument. Donald Trump Martin Luther King Jr I Have a Dream speech Michelle Obama Melania Trump Johnny Mercer Hilary Benn Oprah Winfrey 6. REPETITION. The use of the many different types of repetition in rhetoric including tricolon epizeuxis anaphora epistrophe anadiplosis abundantia isocolon chiasmus. Mentions historical and political figures Julius Caesar Abraham Lincoln Tony Blair Barack Obama and Kevin Rudd 7. REPETITION (AGAIN!). Explaining further rhetorical techniques such as anadiplosis abundantia isocolon chiasmus. Mentions We Shall Fight on the Beaches Yoda US President George W Bush Malcolm X abundantia Kevin Rudd Sojourner Truth Ain’t I a woman? anti-slavery speech 8. TRICKS OF THE TIRADE. Introducing other rhetorical techniques used by the likes of Nelson Mandela and Donald Trump. Mentions rhetoric comprobatio Donald Trump Mississippi Alabama Nelson Mandela occultatio kairos periphrasis aporia apostrophe apodioxis digressio reductio ad absurdum 9. LOGICAL FALLACIES. Revealing the logical fallacies present when skilled practitioners of rhetoric use persuasive language and writing. Mentions slippery slope Australian Marriage Law Postal Survey Benjamin Netanyahu tu quoque false cause David Silvester false dichotomy Abdul Fattah al-Sisi 10. TO QUESTION OR NOT TO QUESTION – THAT IS THE QUESTION. Exploring the operation of rhetorical questions known in rhetoric as erotema. Examples include Greta Thunberg Barack Obama and Shylock in Merchant of Venice. Mentions false dichotomy epiplexis Merchant of Venice Shylock Hypophora 11. I'M SORRY I DID IT... APOLOGIES. How to apologise without making matters worse for instance if you run over the next-door neighbours cat don't glibly offer to buy them a new one. Features the six key psychological components of a successful apology. Mentions admission of guilt and regret 12. RHETORIC IN TIMES OF CRISIS. The use of rhetoric in crises as demonstrated by Winston Churchill. We Shall Fight Them on the Beaches kairos People’s Republic of China Mao Zedong Covid-19 speech anadiplosis tricolon Queen Elizabeth II Princess Diana funeral rhetoric Menachem Begin BP spill 13. RHETORIC IN THE WORKPLACE. Rhetoric in LinkedIn profiles job applications and CVs. Mentions ethos work rhetoric employment rhetoric office banter antithesis job applications Legally Blonde comprobatio CV rhetoric TEDx Talk rhetoric public speaking 14. RHETORIC AND PUBS (PUBS TINDER AND THE GUTTER). The operation of rhetoric in private lives such as in dating profiles and in wedding vows. Mentions tricolon epizeuxis 'education education education' rhetoric of Tinder rhetorician Grindr profile Pride and Prejudice Jane Austen 15. THE END AND A QUIZ. A quiz to end the book. See how many rhetorical techniques you can spot in Barack Obama's acceptance speech after the 2008 presidential election in Grant Park Chicago. Techniques to spot: kairos anaphora epistrophe tricolon antithesis erotema ethos pathos isocolon GLOSSARY. Glossary of rhetorical terms. Mentions ethos pathos logos abundantia anadiplosis anaphora antithesis apodioxis aporia apostrophe argumentum ad hominem argumentum ad populum argumentum ad rem chiasmus comprobatio digressio elenchus enthymeme epiplexis epistrophe ACKNOWLEDGEMENTS. Mentions CMM Literary Agency Simon & Schuster Kate Woodruff Anna Stelter Ruby Bennett Canbury Press INDEX. Full index of rhetorical terms and historical characters used in the book ranging from Tony Abbot the Australian PM to Mao Zedong
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