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How to Be Insightful presents a clear way of generating the breakthrough insights needed to make sense of the increasing volumes of data that we face as a routine part of our working lives and includes practical exercises designed to streamline and systematise problem-solving and to make an impact in business.
How to Be Insightful presents a clear way of generating the breakthrough insights needed to make sense of the increasing volumes of data that we face as a routine part of our working lives and includes practical exercises designed to streamline and systematise problem-solving and to make an impact in business.
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Sam Knowles is a data storyteller with 30 years' experience helping businesses communicate with more impact. A classicist with a psychology doctorate, he helps organizations to talk "Human". He's the author of Narrative by Numbers (2018) from Routledge.
Inhaltsangabe
Acknowledgements and inspirations Preface 1 What is insight? Interview: Jem Fawcus, Firefish 2 The history and psychology of insight Interview: Stephen Johns, Royal College of Music 3 The neuroscience of insight Interview: Baroness Susan Greenfield 4 How To Be Insightful Interview: the actors Peter Firth and Alexandra McKibbin 5 Sweat - the research phase Interview: Eric Bartels, Inner Why 6 Timeout - the thinking phase Interview: Professor Angela Gallop, Strathclyde University 7 Eureka - the enlightenment phase Interview: Ricard Sapiro, Agência de Branding, São Paulo 8 Prove - the testing phase Interview: Dr Peter Collett, University of Oxford 9 How to be more insightful Where to find out more Index
Acknowledgements and inspirations Preface 1 What is insight? Interview: Jem Fawcus, Firefish 2 The history and psychology of insight Interview: Stephen Johns, Royal College of Music 3 The neuroscience of insight Interview: Baroness Susan Greenfield 4 How To Be Insightful Interview: the actors Peter Firth and Alexandra McKibbin 5 Sweat - the research phase Interview: Eric Bartels, Inner Why 6 Timeout - the thinking phase Interview: Professor Angela Gallop, Strathclyde University 7 Eureka - the enlightenment phase Interview: Ricard Sapiro, Agência de Branding, São Paulo 8 Prove - the testing phase Interview: Dr Peter Collett, University of Oxford 9 How to be more insightful Where to find out more Index
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