Radek Sali

How to Build a Billion-Dollar Business (eBook, ePUB)

On Purpose. For Profit. With Passion.

• Format: ePub

Produktbeschreibung

Discover the strategies and secrets behind a billion-dollar Australian success story In How to Build a Billion-Dollar Business, former Swisse CEO Radek Sali unpacks how his unique approach to product, people, and branding took Swisse Wellness from an Australian favourite to a blockbuster brand that sold for $2.1 billion. At the heart of How to Build a Billion-Dollar Business is Radek's passion for finding purpose in work. This book shares inspiring real-world strategies, stories, and insights on how to build a business that makes an astounding profit -- but more than that, how to build a business that also does good. A successful business is not just about profit: it's about culture. Inside, you'll learn how to develop a business plan, foster loyalty and innovation in your team, build a thriving workplace culture rooted in values, and attract and retain customers who believe in your product and your mission. * Build a culture of trust, openness, and respect -- in your organisation as well as with your customer. * Get timely and valuable insights on what it means to build a flexible business and a sustainable, responsible brand. * Learn how to drive growth and sales reach by connecting with customers and driving an aspirational product or service. * Build a business that makes a real social or environmental difference in your community, one that gives back and supports growth and wellness for all. From his early career days to his success as a serial entrepreneur and ethical investor, Radek Sali shares a blueprint for discovering what drives you and making your business goals a reality. How to Build a Billion-Dollar Business is a handbook for business owners everywhere, showing you how to succeed in creating positive change in your business and in the world.

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Produktdetails

• Verlag: John Wiley & Sons
• Seitenzahl: 338
• Erscheinungstermin: 9. Februar 2024
• Englisch
• ISBN-13: 9781394216079
• Artikelnr.: 69998583

Autorenporträt

RADEK SALI is a serial entrepreneur in the health and wellness sector and one of Australia's most successful business people. He is also a founder and director of Light Warrior, a leading player in the impact fund sector.

Inhaltsangabe

About the authors vii

Introduction ix

Part I: Set Up 1

1. Born this way 3

2. Village life 15

3. The candy man 23

4. How to create a high-performance culture 29

5. Getting clear 37

Part II: Scale Up 45

6. The adventure begins 47

7. A 'Learn, Grow, Improve' opportunity 55

8. An impressive induction 63

9. The power of celebrity 75

10. Who's Ricky? 83

11. The credit crunch no- one saw coming 91

12. The call from Coles 97

13. Get Sonia 105

14. Cracking the code 113

15. Game on 121

16. A total team effort 125

17. Running fast 133
18. Melbourne Cup madness 145

19. How to innovate 151

20. Culture and communication 159

21. Going international 169

22. The (bad) American Dream 177

23. Where's our stock? 183

Part III: Sell Up 189

24. Exiting America 191

25. Circles of influence 197

26. The sale process begins 203

27. Back on the road 211

28. How and why we succeeded in China 223

29. Culture will prevail 229

30. A PR challenge 239

31. Losing patience ... 245

32. For Sale! 249

Part IV: Next Up 257

33. It's not over 259

34. Lighting up the world 265

35. The world's greatest social entrepreneurs 281

Conclusion: Our own Light Warrior 285

Acknowledgements 287